Wants and Needs

It is all too easy for enterprise professionals (especially the planners and strategists) to see what a comunity ‘needs’ if it is to become more enterprising.  More incubators, more managed work-spaces, more training, better supply chains and so on.

However it is much harder to establish what a community ‘wants’.  Those things that its members will choose to engage with and use.  The wants are often more psychological than material – we want hope, someone to believe in us, someone who can help to make things happen, someone we can believe in.

And as every economic development professional knows – if you give a community what you think it needs – but not what the people who live there want you are heading for trouble.

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