The Idea Obsession

Do you have a fantastic business idea?

Why do so many efforts to engage ‘would be’ entrepreneurs start with this question?

My ideal client would answer with a resounding ‘No!’ to this question.

I want clients to be hungry and passionate about trying something new- but they definitely do not have to have a fantastic business idea.

Or even any ideas at all.

The ideas are the easy bit.

And the truth is that most new businesses are not built around some fantastically original idea but are a variation on an already proven theme.

So my ideal client has not yet found the idea that they want to turn into a business.  This way I get the chance to shape the process that they use for developing and evaluating ideas.

The alternative – a client who has what they think is a great business idea – even though they have not really thought about either the marketplace or the industry is a much more difficult proposition to work with.

However most of the enterprise support programmes that I see are based on an assumption that the client has an idea and we just need to help them work it up.

Is your service designed to help the client who has not yet got a fantastic business idea – or any ideas at all?

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