Wasting the Web in Enterprise Support

There is so much great on-line training for people who wish to start, or are thinking about starting, or are looking to develop and existing business.  I wonder why we don’t encourage our clients to make more use of it.  (Could it be because we are too focused on bums on OUR seats and hits to OUR websites).

On-line learning does not suit everybody – and much of it does originate from the USA – but it is a wonderful resource that the engaged and committed would use AND it can be a tremendous vehicle for establishing client commitment and learning styles.

Here is a page with 85 FREE online learning resources for entrepreneurs.

Wouldn’t it be great if advisers and coaches could use on-line learning management systems with a  full range of on-line and off-line resources that allowed us to help clients to manage their own learning – and ensure that what we taught actually was correlated with later success?

If we could help connect would be entrepreneurs with sources of advice and support through social media networks.

If we could provide regular ‘nudges’ and opportunities to engage through applications like Twitter and Facebook?

When I was looking at this a few (10?) years back the technology was expensive and unreliable.  Now most of it is free/low cost AND more or less ubiquitous.  Most of the publicly funded business support sector is so digitally illiterate (the ranks are not exactly swollen with digital natives) and focused on old bums on seats/intensive assists metrics that I don’t expect a web 2.0 revolution in this sector anytime soon.

Anyone up for a Digital Britain?

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  1. Mike, I agree, and I don’t think it cuts out the role of advisers in the way people seem to think. Because not everyone is or wants to be online and because online engagement is richest in combination with real life interactions, advisers in different communities have a huge role to play being useful connectors and meeting their client’s needs, whatever they are. Advisers that have strong digital literacy (and I don’t think age matters, just confidence) will be able to provide more effective services by making use of all the resources out there and contributing their own.
    This is what some of the government strategists were getting at in the Digital Inclusion conference, but I think it takes a while for organisations to change their culture from competitive to collaborative, and before individuals start to see the internet as an opportunity rather than a threat.
    My tentative steps in this field suggest that making small suggestions to make people’s lives easier/better seems to be heard better than proposing great shifts.
    If you think about what has changed in the last ten years I’d say we’re right in the midst of something very revolutionary.

    • We certainly should be in the midst of a revolution. However all the time that mainstream Business Support is funded on how much is delivered through advisers and their websites – rather than how much is accessed and used by their clients – potential will be wasted. The system is designed to keep you inside their channel – rather than to help you to find your own.

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