“It was not reason that besieged Troy; it was not reason that sent forth the Saracen from the desert to conquer the world; that inspired the crusades; that instituted the monastic orders; it was not reason that produced the Jesuits; above all, it was not reason that created the French Revolution. Man is only great when he acts from the passions; never irresistible but when he appeals to the imagination.”
Benjamin Disraeli, British Prime Minister and Novelist, 1804-1881
Nor is it reason, logic and a good business plan that helps a business succeed.
So spend less time developing the business plan and more time developing the vision, passion and skills.
It’s passion, energy, commitment and often a lot of luck that makes a business thrive.
With thanks to Andy Maslen for the quote!