{"id":2115,"date":"2012-02-14T09:45:15","date_gmt":"2012-02-14T09:45:15","guid":{"rendered":"http:\/\/realisedevelopment.net\/?p=2115"},"modified":"2012-02-14T09:45:15","modified_gmt":"2012-02-14T09:45:15","slug":"product-price-place-and-promotion-lessons-for-the-entrepreneur-from-a-virtuoso-violinist","status":"publish","type":"post","link":"http:\/\/realisedevelopment.net\/index.php\/2012\/02\/14\/product-price-place-and-promotion-lessons-for-the-entrepreneur-from-a-virtuoso-violinist\/","title":{"rendered":"Product, Price, Place and Promotion &#8211; lessons for the entrepreneur from a virtuoso violinist"},"content":{"rendered":"<p>What happens when you take a \u00a33m violin, a virtuoso violinist and a platform for them to perform?<\/p>\n<p>Well, the answer is &#8211; <em>it all depends<\/em>. \u00a0If the platform is the mass transport system of Washington DC or the Concert Hall with tickets going at $100 and more.<\/p>\n<p>http:\/\/www.youtube.com\/watch?v=myq8upzJDJc<\/p>\n<p>At least two lessons to reflect on here:<\/p>\n<p>The first is pretty prosaic and pertains to that classic of the 4 Ps of Marketing: Product, Price, Place and Promotion. You have to get all four right. \u00a0A brilliant product is nowhere near enough.<\/p>\n<p>The second is more metaphysical and probably best captured by <a href=\"http:\/\/www.washingtonpost.com\/wp-dyn\/content\/article\/2007\/04\/04\/AR2007040401721.html\">Weingarten<\/a>:<\/p>\n<blockquote><p>\u00a0\u201cIf we can\u2019t take the time out of our lives to stay a moment and listen to one of the best musicians on Earth play some of the best music ever written; if the surge of modern life so overpowers us that we are deaf and blind to something like that \u2014 then what else are we missing?\u201d<\/p><\/blockquote>\n<div class=\"SPOSTARBUST-Related-Posts\"><ul class=\"entry-meta\"><li class=\"SPOSTARBUST-Related-Post\"><a title=\"Olympic Gold &#8211; It all starts with a dream&#8230;.\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/08\/10\/olympic-gold-it-all-starts-with-a-dream\/\" rel=\"bookmark\">Olympic Gold &#8211; It all starts with a dream&#8230;.<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"An imaginary open letter: To those who would &#8216;engage&#8217; us&#8230;\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/08\/09\/an-imaginary-open-letter-to-those-who-would-engage-us\/\" rel=\"bookmark\">An imaginary open letter: To those who would &#8216;engage&#8217; us&#8230;<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"Some Barriers to Engagement\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/06\/13\/some-barriers-to-engagement\/\" rel=\"bookmark\">Some Barriers to Engagement<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"Getting to Grips with Social Finance &#8211; FREE TRAINING\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/06\/12\/getting-to-grips-with-social-finance-free-training\/\" rel=\"bookmark\">Getting to Grips with Social Finance &#8211; FREE TRAINING<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"Making Progress Through Austerity\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/05\/16\/making-progress-through-austerity\/\" rel=\"bookmark\">Making Progress Through Austerity<\/a><\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>What happens when you take a \u00a33m violin, a virtuoso violinist and a platform for them to perform? Well, the answer is &#8211; it all depends. \u00a0If the platform is the mass transport system of Washington DC or the Concert Hall with tickets going at $100 and more. http:\/\/www.youtube.com\/watch?v=myq8upzJDJc At least two lessons to reflect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,8],"tags":[12,39,43,65,73,200],"class_list":["post-2115","post","type-post","status-publish","format-standard","category-enterprise","category-progress-school","tag-4-ps-of-marketing","tag-community-engagement","tag-culture-2","tag-enterprise","tag-entrepreneurship","tag-strategy","entry"],"_links":{"self":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts\/2115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":0,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"wp:attachment":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}