{"id":231,"date":"2008-09-17T08:31:34","date_gmt":"2008-09-17T08:31:34","guid":{"rendered":"http:\/\/localenterprise.wordpress.com\/?p=231"},"modified":"2008-09-17T08:31:34","modified_gmt":"2008-09-17T08:31:34","slug":"the-value-of-an-idea-is-just-doing-it","status":"publish","type":"post","link":"http:\/\/realisedevelopment.net\/index.php\/2008\/09\/17\/the-value-of-an-idea-is-just-doing-it\/","title":{"rendered":"The Value of An Idea is Just Doing It&#8230;"},"content":{"rendered":"<p>So says one enterprise marketing initiative.<\/p>\n<p>But is it true?<\/p>\n<p>My experience has taught me that<\/p>\n<ul>\n<li>the idea is the easy bit<\/li>\n<li>the vast majority of &#8216;ideas&#8217; are poor and\u00a0 should never be &#8216;done&#8217;<\/li>\n<li>the best lesson we can teach a would be entrepreneur is to kiss a lot of frogs instead of falling in love with the first one that comes along<\/li>\n<\/ul>\n<p>And most successful entrepreneurs that I know understand this.\u00a0 They generate serial ideas and &#8216;test&#8217; each of them against what they know &#8211; or can quickly find out about:<\/p>\n<ul>\n<li>the industry<\/li>\n<li>the market<\/li>\n<li>their passion and commitment to the idea<\/li>\n<li>the critical success factors (CSFs) relevant to the idea<\/li>\n<li>their ability to develop a team that can deliver on the CSFs<\/li>\n<li>the potential of the idea to deliver what they are looking for\n<ul>\n<li>a lifestyle niche business<\/li>\n<li>a super scalable investment opportunity<\/li>\n<li>a vehicle for social change and improvement<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>And unless an idea &#8216;stacks up&#8217; against most of these headings they drop it and move on to the next idea.\u00a0 If it does stack up then they might start to put together a team interested in working on the business plan.<\/p>\n<p>In my experience the truth is that the value of most ideas is zero &#8211; or close to it.\u00a0 In fact it is even worse than that &#8211; most ideas actually cost you time, money and relationships.<\/p>\n<p>So in spite of pressures to create start-ups sometimes the best advice we can give to a potential entrepreneur is to just slow down consider their idea carefully against a set of sensible criteria and help them to understand that in time the right idea will come along.<\/p>\n<div class=\"SPOSTARBUST-Related-Posts\"><ul class=\"entry-meta\"><li class=\"SPOSTARBUST-Related-Post\"><a title=\"Management and the Start Up\" href=\"http:\/\/realisedevelopment.net\/index.php\/2012\/02\/09\/management-and-the-start-up\/\" rel=\"bookmark\">Management and the Start Up<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"New Enterprise Allowance or New Enterprise Alliance?\" href=\"http:\/\/realisedevelopment.net\/index.php\/2010\/10\/06\/new-enterprise-allowance-or-new-enterprise-alliance\/\" rel=\"bookmark\">New Enterprise Allowance or New Enterprise Alliance?<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"Dumb Strategy and State Funding\" href=\"http:\/\/realisedevelopment.net\/index.php\/2010\/08\/29\/dumb-strategy-and-state-funding\/\" rel=\"bookmark\">Dumb Strategy and State Funding<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"10 Reasons Why You Should Never Start a Business&#8230;\" href=\"http:\/\/realisedevelopment.net\/index.php\/2010\/08\/09\/10-reasons-why-you-should-never-start-a-business\/\" rel=\"bookmark\">10 Reasons Why You Should Never Start a Business&#8230;<\/a><\/li>\n<li class=\"SPOSTARBUST-Related-Post\"><a title=\"Crib Sheet for The Entrepreneur\u2019s Workshop\" href=\"http:\/\/realisedevelopment.net\/index.php\/2010\/06\/18\/crib-sheet-for-the-entrepreneurs-workshop\/\" rel=\"bookmark\">Crib Sheet for The Entrepreneur\u2019s Workshop<\/a><\/li>\n<\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>So says one enterprise marketing initiative. But is it true? My experience has taught me that the idea is the easy bit the vast majority of &#8216;ideas&#8217; are poor and\u00a0 should never be &#8216;done&#8217; the best lesson we can teach a would be entrepreneur is to kiss a lot of frogs instead of falling in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4,5],"tags":[30],"class_list":["post-231","post","type-post","status-publish","format-standard","category-enterprise","category-entrepreneurship","tag-business-planning","entry"],"_links":{"self":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":0,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"wp:attachment":[{"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/realisedevelopment.net\/index.php\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}