Do you have a fantastic business idea?<\/p>\n
Why do so many efforts to engage ‘would be’ entrepreneurs start with this question?<\/p>\n
My ideal client would answer with a resounding ‘No!’ to this question.<\/p>\n
I want clients to be hungry and passionate about trying something new- but they definitely do not have to have a fantastic business idea.<\/p>\n
Or even any ideas at all.<\/p>\n
The ideas are the easy bit.<\/strong><\/em><\/p>\n And the truth is that most new businesses are not built around some fantastically original idea but are a variation on an already proven theme.<\/p>\n So my ideal client has not yet found the idea that they want to turn into a business.\u00a0 This way I get the chance to shape the process that they use for developing and evaluating ideas.<\/p>\n The alternative – a client who has what they think is a great business idea – even though they have not really thought about either the marketplace or the industry is a much more difficult proposition to work with.<\/p>\n However most of the enterprise support programmes that I see are based on an assumption that the client has an idea and we just need to help them work it up.<\/p>\n Is your service designed to help the client who has not yet got a fantastic business idea – or any ideas at all?<\/p>\n