{"id":381,"date":"2009-01-20T12:14:01","date_gmt":"2009-01-20T12:14:01","guid":{"rendered":"http:\/\/localenterprise.wordpress.com\/?p=381"},"modified":"2009-01-20T12:14:01","modified_gmt":"2009-01-20T12:14:01","slug":"enterprise-evangelist-or-enterprise-coach","status":"publish","type":"post","link":"http:\/\/realisedevelopment.net\/index.php\/2009\/01\/20\/enterprise-evangelist-or-enterprise-coach\/","title":{"rendered":"Enterprise Evangelist or Enterprise Coach?"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Enterprise Evangelist<\/strong><\/td>\nEnterprise Coach<\/strong><\/td>\n<\/tr>\n
Entrepreneurship is a good thing – you should try it.<\/td>\nEntrepreneurship is neither good not bad.\u00a0 For some people it is a wonderful life affirming experience.\u00a0 For others an unmitigated disaster.<\/td>\n<\/tr>\n
We can turn your ideas and dreams into reality.<\/td>\nYou can make progress in getting the kind of life that you want.\u00a0 My sole purpose is to offer you the help and support that you need on your journey.<\/td>\n<\/tr>\n
We need to increase the start up rate if we are to change the enterprise culture in this community.<\/td>\nWe need to help more people believe that they can take action to make things better -in whatever ways matter to them.<\/td>\n<\/tr>\n
We encourage people to start business quickly.\u00a0 That helps us to keep up with our contract outputs – and anyway you don’t really learn about business until you are in it – do you?<\/td>\nWe help clients start business slowly, if at all.\u00a0 We make sure that they have done as much planning, research and training as possible before they start and got a strong management team in place to reduce the risks of failure.\u00a0 If they have an alternative to starting a small business we encourage them to consider it – SERIOUSLY!\u00a0 We understand just how hard small business can be.<\/td>\n<\/tr>\n
We spend a lot of money on publicity and events to attract large numbers (we wish!) to use the service.<\/td>\nWe spend almost nothing on publicity.\u00a0 Instead we focus on building a great reputation (we know how to do this) and then encourage word of mouth strategies, referrals and clients telling their stories to gradually build interest.<\/td>\n<\/tr>\n
We usually start with a bang – but numbers quickly tail off – unless we keep the marketing spend up.\u00a0 We refer clients into mainstream business support or other sources of support as soon as we can.\u00a0 Our job is just to get them engaged.<\/td>\nWe start slowly and build exponentially as our reputation spreads.\u00a0 Within 12 months we would expect top be seeing 200 people a year with about 10% of them going on to start a new business.\u00a0 Because of our reputation we also get some existing business wanting to talk with us – but that is ok because we know how to help them too!<\/td>\n<\/tr>\n
We do all we can to keep people engaged with our service.\u00a0 We pay bus fares, pick them up in our cars, provide child care and food to make it easy.<\/td>\nWe do little to keep people using the service – other than help them build their confidence and self belief in what they can achieve when they work with us.<\/td>\n<\/tr>\n
We don’t mention business failure rates.\u00a0 If we start enough – surely some of them will survive?<\/td>\nWe monitor survival rates more closely than start up rates.\u00a0 We understand that it is business failures that establish a fear of enterprise and do most to damage an enterprise culture.<\/td>\n<\/tr>\n
We design and deliver our services and interventions to deliver policy goals for number of interventions and start-ups<\/td>\nWe design and deliver our services with the client needs at the centre of things.\u00a0 Our service is free of charge, competent, compassionate and easy to access.<\/td>\n<\/tr>\n
We believe that primarily our clients need help to develop their ideas from a technical point of view.\u00a0 It is all about the business plan.\u00a0 The sooner we can refer them onto a technical expert – such as a business adviser the better.<\/td>\nWe believe that the idea and the business plan is one small aspect of our work.\u00a0 More important is helping the client to develop their skills and their passion and commitment towards making real progress in their lives.\u00a0 Understanding psychology is just as important as understanding business.\u00a0 We develop the people – so that if they want they can develop their business ideas.<\/td>\n<\/tr>\n
I don’t need to build a strong relationship – I just need to find people and refer them to mainstream business advisers.<\/td>\nIt is the quality of my relationship with you that dictates how useful it is.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n