Many programmes designed to promote more enterprising cultures make the same mistake.<\/p>\n
Because they are funded to create business starts and VAT registrations they use this as their starting point.\u00a0 They lose track of the fact that they are being funded specifically because the communities that they serve have had a historically low level of start ups.\u00a0 For sure they will find some people who respond to the offer of help to start a business.\u00a0 And they can help this tiny minority to make progress.\u00a0 But they would almost certainly have done it any way.\u00a0 These are the enterprising exceptions.<\/p>\n
For many in the community a lot more work will be required to build trusting relationships, nurture confidence and develop aspirations – based on the clients context and their perceptions of what constitutes progress – not the policy goals of the funders.\u00a0 We have to engage our clients where they are in the enterprising journey – and not where we would would like them to be to fit neatly with our policy goals and our carefully designed programmes.<\/p>\n
So instead of asking ‘Have You Got a Fantastic Business Idea’ we should be asking:<\/p>\n
People who answer ‘Yes’ to these questions may not yet be ready to start a business – but they are likely to be open to support to become more enterprising.<\/p>\n
And if we can start them on an enterprising journey, who knows where they might end up?<\/p>\n
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