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Greed, Anger and Development

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Greed and anger have always been powerful forces for change.

Greed is given more or less free rein in our society. It is incentivised.  It creates wealth and jobs, it provides products and services.  Greed is good.  To those that have, more shall be given.

Unlike greed, anger  is usually discouraged (‘just play nicely’, ‘stop moaning’) and dulled through engagement in bureaucratic process. Anyone who has tried to make anything better by engaging in a committee of some description will recognise that dynamic.  Vision Building process anyone? Participatory budgeting? Citizen’s Panel?

As a society it feels like we TEACH helplessness when it comes to social change.

We design systems and structures that sap energy and will from the angry: that neutralise those who are driven by love or hate.

If we want to see our communities develop then we must

  • raise levels of love and hate about the issues that really matter,  and then
  • provide meaningful and rewarding avenues through which ‘what matters’ can be pursued with power, creativity and compassion.

For me, this means helping people to understand and feel their anger and their love, before building careful associations with like-minded folk.

It is not a question of how we change people, but how we provide a context in which they choose to change themselves.

For me, the most promising answer lies in the provision of effective community coaching using mechanisms such as Local Community Enterprise Accelerators (ELSIEs), supplemented by group learning processes such as Progress School, Innovation Lab and Results Factory.

Community, Council and Commerce in Leeds

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The three big Cs in our city.

Each is diverse and varied in itself.  Each embodies different values, visions, beliefs, goals and aspirations.  Each labours away in its’ own context with opportunities and threats, restrictions and obligations.  Each has its own processes, rituals and structures for getting things done which make it hard for effective partnerships to be built and to last.  We might manage to find an accommodation, but to find real synergies?

It easy for each to see the other as the enemy, or difficult, or greedy.  I know this is a trap that I fall into MUCH too easily.

How good a job do we actually do at bring all three constituencies to the Party?

Getting them to listen to each other.  To understand each other.  To help each other as much as they possibly can. To learn to really associate.

We need much more than Victorian Philanthropy models and trickle down.  We need genuine partnerships.

How well do we design our processes as a city that ensures that not only do we get the job done, but that we also improve the relationship between these three constituencies?

I suspect we worry much more about the task than the process and the relationships.  I may be wrong.

Time for some innovation anyone?

The Web Changes (nearly) Everything….

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The web has changed (nearly) everything.

Bloggers, Tweeters, Patient Opinion, Fill That Hole and so on…the web is full of people’s opinions, experiences, ideas and beliefs about you, your organisation and your products and services.

It is far more likely that we will read about what you do in a piece written on the web by our peers than a piece written by your Press Office or PR agent on your website.

We have learned to recognise and respond to authentic voices that want to converse.  We are increasingly immune to your sales pitches….

In this one day workshop we will explore exactly what has changed because of the web and how.

This will not be a day for technologists and web geeks, but for communications professionals, service managers, business developers, strategists and others who are wondering how to manage perceptions on the web and use them to build a better business.

We will not be looking in any detail at the specifics of particular social media platforms or web sites but we will be examining how the new information that it surfaces can either kill or cure an organisation.

We will then look at practical actions and strategies that will help to re-position you effectively in the web enabled world.

Remember:  your customers and service users know more about your products and services right now than you do.

And whether their experience is good or bad, increasingly they will use the web to tell people about it.  The only question is, once you accept and understand this, how do you respond?

Who Should Attend?

This workshop will be useful to anyone who is coming to terms with how the web is shaping their business and how they need to re-think strategy and communications as a consequence.

Whether you work on the delivery and management of a public service or in the private or ‘third sector’ our promise is that  this workshop will provide yo with practical ideas about how to make the most of the new web2 world.

What we will cover:

  • Why people listen to the web, and how you can too…
  • When a story breaks – how should we respond?
  • Why SHOUTING on the web won’t work – how to engage in polite yet powerful conversation
  • Finding your voice and speaking your truth
  • Moving from online to offline – what to do when you actually meet the online community
  • Dozens of ways in which the web changes everything and how you might respond as a result

Workshop Leaders

The sessions will by led by some of Leeds most influential and experienced bloggers, tweeters and social marketers.  By people who care passionately about the web, good business and civic society.

If you fancy lending a hand in the design and delivery of the workshop rather than coming along as  participant, or if you have any questions then please do get in touch.