Perhaps you, like me have been irritated by Tre’s regular assertions that he operates on another level to the rest of the candidates in The Apprentice. However it appears that the psychologists have just released some research data that suggests he could be right.
Keep telling people something for long enough and they will begin to believe it. Which of course works fine if you have a more or less captive audience – but if people can choose not to listen to it -as they do in most organisations you just end up looking like a fool.
People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion
So what if Tre used his psychological insight to continuously tell people how well they were doing? Perhaps he would have more friends in the house, better working relationships and more influence. Sounds like a winning recipe to me!
Whether people are making financial decisions in the stock market or worrying about terrorism, they are likely to be influenced by what others think. And, according to a new study in this month’s Journal of Personality and Social Psychology, published by the American Psychological Association (APA), repeated exposure to one person’s viewpoint can have almost as much influence as exposure to shared opinions from multiple people. This finding shows that hearing an opinion multiple times increases the recipient’s sense of familiarity and in some cases gives a listener a false sense that an opinion is more widespread then it actually is.