Business opportunities are like buses, there is always another one coming along – Richard Branson
At least that is the case if you are already ‘enterprising’. Then the main problem is to stop the flow of opportunities and ideas long enough to make disciplined progress on any one of them.
However if you have been born and brought up in a struggling community there is a fair chance that the way you see the world makes it almost impossible o recognise ‘opportunities’ other than those that everyone else in your peer group recognises – the military, shelf stacking, alcohol, benefits, crime etc.
Your own self image may mean that ‘business opportunities’ are either not identified – or are quickly dismissed (‘I wouldn’t have what it takes’, ‘I would only mess it up’.)
Engaging those who are not yet thinking of themselves as enterprising or capable of learning the skills of enterprise is a major challenge in using enterprise in community transformation.