It was essentially a one page site, full of short videos of entrepreneurs of all kinds talking about their response to certain questions and challenges. You just chose an entrepreneur and a topic and you were away.
No sign ups, no profiles, no networks, no business tools. Just quick, easy access to technical and emotional support for entrepreneurs.
This month the full smarta service was launched. And it appears to have all the bells and whistles you would expect from an online entrepreneurs network. But it is, in my opinion, complicated, time consuming, unintuitive and all those great resources are now presented in a much less creative and serendipitous manner.
I have joined smarta and will do my bit to help it work.