2008 Survey of Wicked Problems
- Balancing long-term goals with short-term demands
- Predicting returns on innovative concepts
- Innovating at the increasing speed of change
- Winning the war for world-class talent
- Combining profitability with social responsibility
- Protecting margins in a commoditizing industry
- Multiplying success by collaborating across silos
- Finding unclaimed yet profitable market space
- Addressing the challenge of eco-sustainability
- Aligning strategy with customer experience
Survey sponsored by Neutron and Stanford University. See the Business Week article: “Neutron and Stanford’s Survey of Wicked Problems”