realisedevelopment.net

Just another WordPress site

Dock Street Market – and the role of the Leeds communities

November 23, 2010 by admin

I went to a very wonderful opening for Dock Street Market last Friday.  It used to be a decent enough shop that had many fans and reportedly turned over a million a year.  But still it could not survive.

Now the shop has been taken over by a number of local artisan producers and entrepreneurs, all of whom offer a phenomenal product.  We have fish and chips reinvented by the wonderful Fish &, excellent north Italian coffee and more from Bottega Milanese, superb breads from the Riverside Sourdough Bakery and more.  The people behind these businesses are phenomenally hard working and focussed on quality, service and value.  They are doing their bit to make the collaborative project a success.

But my interest is in the role of the rest of us.  The fine citizens of Leeds.  Of the 700 000 plus people that live in the city, my guess is that the vast majority will not even know that the Dock St Market exists.  They are ‘strangers’ to the market.  Perhaps 10 ooo or so are aware of the market and certainly a couple of hundred rocked up at the opening last week.  These constitute ‘prospects’.  People who know the market exists and may become customers.

But customers so far, by definition, are a smaller group.  Having only just opened not many of us have had the chance to spend our cash in Dock Street Market yet….

A large part of the success of the market will depend on the rate at which strangers are turned in to prospects, prospects are turned into customers, and customers are turned into loyal supporters of the brand.

Historically this process of marketing and sales would be down to the entrepreneurs.  This is their job.  But I am interested in the role of the rest of us.  Those who are already prospects and customers, and our ability to help in the sales and marketing process.   Our power to influence others to check out and support the development of the great independent traders  in Dock Street Market.

Because the ability of a community to support great business is perhaps as important in developing an enterprise culture as the development of the entrepreneur.

Social media has amplified the voice of the prospect and the customer.  It can help to reach the strangers.  As can word of mouth strategies based on good quality referrals and introductions.

So of course let us keep giving the entrepreneurs the training and skills that they need.  But let us also consider how we can equip the rest of us to properly support businesses in our community.

Good luck to all behind the Dock St Market venture.  And let’s see just how much the rest of us can do to really support the kind of independent, artisan based businesses that many of us say we want to see thriving in Leeds.

You can find Dock St just south of the river.  It is well worth checking out!

More on Dock Street Market. And More…from Bronchia

Filed Under: enterprise, management Tagged With: community, community development, community engagement, enterprise education, inspiration, management, marketing, social capital, strategy, training

Recent Posts

  • Hello world!
  • The Challenges of ‘Engaging Community Leaders’
  • Are rich people less honest?
  • 121s – The single most effective tool for improving performance at work?
  • Wendell Berry’s Plan to Save the World

Recent Comments

  • A WordPress Commenter on Hello world!
  • charles hapazari on Top Down: Bottom Up
  • Marvina Babs-Apata on The Challenges of ‘Engaging Community Leaders’
  • Steve Hoey on The Challenges of ‘Engaging Community Leaders’
  • Philippa on An imaginary open letter: To those who would ‘engage’ us…

Archives

  • November 2018
  • March 2014
  • November 2013
  • October 2013
  • August 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007

Categories

  • Community
  • Development
  • enterprise
  • entrepreneurship
  • Leadership
  • management
  • Progress School
  • Results Factory
  • Training
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Copyright © 2023 · Enterprise Pro on Genesis Framework · WordPress · Log in