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Making Social Marketing Work – Leeds July 29th

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This practical workshop will introduce you to the theory and practice of social marketing – how to use marketing techniques to achieve specific behavioural goals designed to lead to social good.

Whether you are trying to promote healthy lifestyles, encourage people back into work or to start a business, get back into education, or engage in a campaign, an understanding of social marketing can help you to:

  • find new people who want to work on your agenda
  • support them on their journey to make real change happen
  • get the right people at the right events at the right time

What Will You Learn?

You will learn how to:

  • Develop marketing collateral (leaflets, posters and websites) that might just work
  • Use the media effectively – PR and role models that work
  • Build ‘Word of Mouth’ strategies and referral networks
  • Work with ‘gatekeepers’ to ‘gain entry‘
  • Manage introductions in the community

The day will involve some theory and explore a number of examples of good and not so good social marketing campaigns.  Participants will have the opportunity to apply what they learn to a real campaign of their own.

Agenda

What is social marketing and how can I use it?

What behaviours are we trying to promote?

Using Segmentation to Increase Impact

Eating an Elephant – bite sized chunks….

Social Marketing Tools – with a focus on emerging social media (twitter, facebook, wikis etc)

The Role of Traditional Marketing and PR

Developing a Social Marketing Campaign (making a start)

Marketing through Relationships and Networks

Find out more and book your space – http://socialmarketingworks.eventbrite.com

The Great Reset – Lessons for Leeds?

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The most successful examples…result not from top-down policies imposed by local governments but from organic, bottom-up, community based efforts.  While…government and business leaders pressed for big government solutions – new stadiums and convention centres – the city’s real turnaround was driven by community groups and citizen-led initiatives.  Community groups, local foundations and non-profits – not city hall or business led economic development groups – drove…transformation, playing a key role in stabilising and strengthening neighbourhoods…Many of…(the) best neighbourhoods…are ones that were somehow spared from the wrath of urban renewal…

Richard Florida – The Great Reset

Talking about the transformation of Pittsburgh.

It is not about getting citizen led groups to do the work of the state – which seems to be the idea behind BIG Society – but about engaging the state in the work of the citizens.  Making a transition as far as possible from authority towards enabler.

This requires community development workers to not be ‘bought’ by the state to foist policy on neighbourhoods.  To recognise that their role is to facilitate enterprising communities and not to be an extension of the state with a smiling face.

Sounds reasonable?  The get involved with Progress School and/or Innovation Lab.

Power and Love: A Theory and Practice of Social Change

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I first became aware of Adam Kahane when I read ‘Solving Tough Problems. An Open Way of Talking, Listening, and Creating New Realities‘, and Mike Love from T4P recently recommended me his new book Power and Love: A Theory and Practice of Social Change which he talks about in this film.

Would seem essential reading for community development professionals and anyone interested in developing potential.

The Boss’s Lie

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“What I want is someone who will do what I tell them to.”
“What I want is someone who works cheap.”
“What I want is someone who shows up on time and doesn’t give me a hard time.”

So if this is what the boss really wants, how come the stars in the company don’t follow these three rules?

From Seth Godin’s Linchpin