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It’s all about dreams!

June 9, 2008 by admin

Policy makers are keen on promoting enterprise and entrepreneurship.

Those who work in Department of Business Enterprise and Regulatory Reform (DBERR) see enterprise as a way of increasing competitiveness and gross national product (GNP).

The Department of Work and Pensions are interested in promoting enterprise as one way of getting people off of benefits and back into work.

Those in the Department of Communities and Local Government see it as a way of narrowing inequalities around wealth, building more sustainable communities and empowering communities to create their own future.

The Department of Health is interested because of its potential to engage individuals in meaningful activity that may reduce their needs for prescription drugs – but also because enterprise – especially social enterprise may provide vehicles for engaging the community and voluntary sector further in developing and delivering a range of health care services.

So there are a wide range of policy drivers from a wide range of government departments for the current and continuing interest in enterprise.

However what few of the policy makers seem to understand is that enteprise is not about ‘opportunities’ or social and economic policy.  It is much more personal than that.

Enterprise is driven by personal and often very private ideas of how progress can be made.

How things can be made better.

And a precursor for this is that individuals must believe that they can make things better – that they can make a difference in their own circumstances by taking action and making things happen.  They must have dreams of progress for themselves, their families and their communities.

Yet so many have given up dreaming as they associate dreams and hope with failure and disappointment.  Safer to accept the status quo than to risk the dangers associated with progress.

A key part of the work of the enterprise coach is to help their clients to dare to dream again.

Filed Under: enterprise, entrepreneurship, Uncategorized Tagged With: barriers, community, development, enterprise, entrepreneurship, Uncategorized

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