Great piece by McKinsey that does a top job of explaining why Web 2.0 is getting so much attention.
In essence – its quick, cheap, extends your reach and provides you with insight and feedback. It can definitely give you an edge.
It is not all up-side – there are issues of time management and the digital divide – but that’s life! Nothing’s perfect.
I have been blogging for a couple of years now as well as twittering (a lot) Facebooking (a little), using wikis for collaborative writing and product development and forums for community building. My interest started a bout 10 years ago when we took on a post grad student studying knowledge management for a year. That got me into the theory of and practice of knowledge management – especially communities of interest and practice and the facilitation of large groups – both online and face to face.
Read the McKinsey piece here.
Also happy to share what I know.
If you want more than the occasional blog post from me you can follow on twitter at www.twitter.com/mikechitty