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Web 2.0 – What’s the Fuss About?

March 9, 2009 by admin

Great piece by McKinsey that does a top job of explaining why Web 2.0 is getting so much attention.

In essence – its quick, cheap, extends your reach and provides you with insight and feedback.  It can definitely give you an edge.

It is not all up-side – there are issues of time management and the digital divide – but that’s life!  Nothing’s perfect.

I have been blogging for a couple of years now as well as twittering (a lot) Facebooking (a little), using wikis for collaborative writing and product development and forums for community building.  My interest started a bout 10 years ago when we took on a post grad student studying knowledge management for a year.  That got me into the theory of and practice of knowledge management – especially communities of interest and practice and the facilitation of large groups – both online and face to face.

Read the McKinsey piece here.

Also happy to share what I know.

If you want more than the occasional blog post from me you can follow on twitter at www.twitter.com/mikechitty

Filed Under: Uncategorized Tagged With: change, communication, feedback, innovation, learning, marketing, social media, transformation

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