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Developing Enterprising Artists Using Open Space

February 2, 2011 by admin

Yesterday I was invited to help Axis and the ever wonderful Culture Vulture to run a ‘Cultural Conversation’ to help a group of around 60 artists, project managers, collectors and gallery managers to explore the role of social media in supporting their work.  The group included some social media users and ‘experts’ (I use that word cautiously) and one or two technical types.  Peopl trsavelled from all over the north of England to take part and the venue at Project Space Leeds was rammed!

Instead of using the default setting of finding some experts to explain it all to the numpties we went with an open space meeting.  In this format groups of people meet to explore as peers the issues and topics they wish to explore.  They set the agenda, in real time on the day, and learn by exchanging experiences, insights and challenges.  They talk to each other, like human beings, in conversations.

In under four hours the group of 60 were each able to attend 4 conversations chosen from a schedule of 18 or so.  The topics included:

  • ‘What is Twitter and How Do I Use It’
  • Social Media Dialogue as Artwork’
  • I am Completely Overwhelmed! Where Do I Start?
  • Using Social Media for Critique

and many more.

Despite the fact that there are no experts holding forth, no lectures and no exhibitions the feedback from those who attended was excellent.  They enjoyed the process, they learned a lot, and most (perhaps all?) went away enthused about increasing or changing the way they use social media either to produce or attract and audience to their work.

This kind of open space conversation that builds relationships amongst participants and fosters enquiry and peer learning, rather than sitting passively while an expert holds forth, seem to me to be consistently effective ways to both build the social capital that forms the bedrock of an enterprising community and enable them to access the insights that they need to know, right now.  Indeed as the afternoon wore on a few new conversations were added as people though ‘Right, know I need to find out about….’

60 people smiling, laughing, talking, challenging, enquiring and advocating.  In short being human and exploring the implications of social media for something that they love.

A low cost, high value and extremely productive contribution to the enterprising ecosystem.  At a time when we need to be creating more value for less cash I can’t help that the world of enterprise development needs to embrace this type of peer to peer learning event.  We not be able to do much to improve the transport infrastructure in the city without a great big dollop of cash from government, but we can surely improve the enterprising infrastructure for next to nothing!

Some more thoughts were captured on the day in this audioboo – Why Open Space Works for Artists

Filed Under: enterprise, entrepreneurship Tagged With: community development, inspiration, operations, social marketing, social media, training

The Web Changes (nearly) Everything…and what to do about it…

September 23, 2010 by admin

The web has changed (nearly) everything.

Bloggers, Tweeters, Patient Opinion, Fill That Hole and so on…the web is full of people’s opinions, experiences, ideas and beliefs about you, your organisation and your products and services.

It is far more likely that we will read about what you do in a piece written on the web by our peers than a piece written by your Press Office or PR agent on your website.

We have learned to recognise and respond to authentic voices that want to converse.  We are increasingly immune to your sales pitches….

In this one day workshop we will explore exactly what has changed because of the web and how.

This will not be a day for technologists and web geeks, but for communications professionals, service managers, business developers, strategists and others who are wondering how to manage perceptions on the web and use them to build a better business.

We will not be looking in any detail at the specifics of particular social media platforms or web sites but we will be examining how the new information that it surfaces can either kill or cure an organisation.

We will then look at practical actions and strategies that will help to re-position you effectively in the web enabled world.

Remember:  your customers and service users know more about your products and services right now than you do.

And whether their experience is good or bad, increasingly they will use the web to tell people about it.  The only question is, once you accept and understand this, how do you respond?

Who Should Attend?

This workshop will be useful to anyone who is coming to terms with how the web is shaping their business and how they need to re-think strategy and communications as a consequence.

Whether you work on the delivery and management of a public service or in the private or ‘third sector’ our promise is that  this workshop will provide yo with practical ideas about how to make the most of the new web2 world.

What we will cover:

  • Why people listen to the web, and how you can too…
  • When a story breaks – how should we respond?
  • Why SHOUTING on the web won’t work – how to engage in polite yet powerful conversation
  • Finding your voice and speaking your truth
  • Moving from online to offline – what to do when you actually meet the online community
  • Dozens of ways in which the web changes everything and how you might respond as a result

Workshop Leaders

The sessions will by led by some of Leeds most influential and experienced bloggers, tweeters and social marketers.  By people who care passionately about the web, good business and civic society.

So far the list includes Mike Chitty and Phil Kirby – but is likely to grow!

If you fancy lending a hand in the design and delivery of the workshop rather than coming along as  participant, or if you have any questions then please do get in touch.

Workshop Costs

£200 per person plus VAT and booking fee.

Just 10 early bird tickets are available at £150 per person plus VAT and booking fee.  Early bird ticket sales end when all 10 have gone or on 31st September.

Grab an early bird ticket while you still can: http://webchangeseverything.eventbrite.com/

If you would love to attend but can’t afford to then drop me a comment and I will see what we can do….

Filed Under: Leadership, management Tagged With: change, creativity, delegation, Leadership, learning, management, social media, time management

The Internet is a Completely Different Culture…

August 16, 2010 by admin

[youtube=http://www.youtube.com/watch?v=lhmjnYKlVnM]

The genius of muppetry.

Filed Under: Uncategorized Tagged With: communication, creativity, culture, Culture, social media

Marketing Wisdom from David Mitchell

July 2, 2010 by admin

[youtube=http://www.youtube.com/watch?v=8KDaPkabPww]

Filed Under: Uncategorized Tagged With: communication, creativity, marketing, social media

Making Social Marketing Work – 29th July Leeds

July 2, 2010 by admin

This practical workshop will introduce you to the theory and practice of social marketing – how to use marketing techniques to achieve specific behavioural goals designed to lead to social good.

Whether you are trying to promote healthy lifestyles, encourage people back into work or to start a business, get back into education, or engage in a campaign, an understanding of social marketing can help you to:

  • find new people who want to work on your agenda
  • support them on their journey to make real change happen
  • get the right people at the right events at the right time

What Will You Learn?

You will learn how to:

  • Develop marketing collateral (leaflets, posters and websites) that might just work
  • Use the media effectively – PR and role models that work
  • Build ‘Word of Mouth’ strategies and referral networks
  • Work with ‘gatekeepers’ to ‘gain entry‘
  • Manage introductions in the community

The day will involve some theory and explore a number of examples of good and not so good social marketing campaigns.  Participants will have the opportunity to apply what they learn to a real campaign of their own.

Agenda

What is social marketing and how can I use it?

What behaviours are we trying to promote?

Using Segmentation to Increase Impact

Eating an Elephant – bite sized chunks….

Social Marketing Tools – with a focus on emerging social media (twitter, facebook, wikis etc)

The Role of Traditional Marketing and PR

Developing a Social Marketing Campaign (making a start)

Marketing through Relationships and Networks

Find out more and book your space – http://socialmarketingworks.eventbrite.com

Filed Under: enterprise Tagged With: barriers to enterprise, community, community development, community engagement, enterprise, enterprise coaching, enterprise journeys, entrepreneurship, management, market segmentation, marketing, professional development, social marketing, social media, strategy, training

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