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Towards A Community Advertising Network for Leeds

February 13, 2012 by admin

So, here is the idea, developed by Paul Burr of The CAN-Do Project (CAN= Community Advertising Network).

We set up a Leeds community group to run an advertising business.  We put up roadside hoardings on land on some of the prime thoroughfares in our city, having got the permission of land owners and applied for planning permission where necessary.

Advertising on the sites gets sold to:

  • National and multi-national corporations at premium rates
  • Local small businesses at heavily discounted rates – with further discounts available for those that agree to take on a trainee, provide a placement or take on a mentoring role for example (wouldn’t it be nice to see local small businesses advertising on prime sites as well as the big corporates and multi-nationals?)
  • Local social enterprises, charities and other good causes who help to manage the network get to a limited number of adverts free of charge.

Surplus revenues get re-invested back into the local community, for example to fund a micro-enterprise startup or loan fund, or to fund community and youth workers perhaps.

A great way of helping to use assets in the community (roadside land, and passing traffic) to realise community development through:

  • direct income generation
  • affordable advertising for local businesses
  • creating jobs in administration of the scheme, erecting hoardings and posting up adverts
  • building community capacity by encouraging mentoring and other social goods.

Paul’s research suggests that it might be possible to generate several hundreds of thousands of pounds in advertising for local businesses and third sector organisations as well as substantial cash revenues each year.

Who could possibly object?

It seems that there are several major private sector providers of roadside hoardings in Leeds, who pay rent to the council for access to prime sites.  Paul’s proposal could see money retained in the community where the hoardings are placed rather than going to the council, and could see a new competitor to the private sector suppliers.

I am sure too that many will protest against the positioning of further advertising hoardings across the city.  These things are not always easy on the eye – but this would have to be off-set against the benefits.

Next Steps

A group of us, including LS14 Trust and SLATE  have already met to explore the potential of such a Community Advertising Network in Leeds and see enough potential to explore the idea further.  If you would like to join us to discuss the idea further. A meeting will be held between 12 and 2pm on March 5th at a venue to be confirmed.

We would especially love to hear from you if you would like to:

  • get involved in managing the project,
  • become a beneficiary of it
  • provide us with legal advice and guidance
  • offer us, or suggest, some land that we can use for these hoardings.

Whether you love the idea or hate it, please do let us know….

Filed Under: Community Tagged With: communication, community, community development, professional development, regeneration

Appraisal Time Cometh….

October 29, 2010 by admin

[youtube=http://www.youtube.com/watch?v=I9LLZJFBWdc]

Do you need some training to help you with the appraisal process?

Filed Under: Leadership, management Tagged With: 121s, communication, improvement, Leadership, management, performance improvement, performance management

What Can You Learn from Netflix Culture?

August 18, 2010 by admin

[slideshare id=1798664&doc=culture9-090801103430-phpapp02]

There is some great content here, but then there should be in a 128 slide deck!  This is not to be presented, but read.  And thought about.

Look at how this information is communicated.

Performance on this in the private sector is often poor.

Performance in public and third sectors is usually worse, in my experience, because the disconnect between espoused values and reality is often wider.

In very small businesses it is not a big issue.  But as things scale up, as middle managers and team leaders start to appear this type of issue can become ‘make or break’.

Everyone is clear on what works at Netflix.  Employees, customers and shareholders.

  • How do you communicate about culture?
  • Do words and actions match up in your organisation?
  • What can you do to improve things?

Filed Under: Leadership, management Tagged With: communication, culture, Culture, Leadership, management, performance improvement, performance management

The Internet is a Completely Different Culture…

August 16, 2010 by admin

[youtube=http://www.youtube.com/watch?v=lhmjnYKlVnM]

The genius of muppetry.

Filed Under: Uncategorized Tagged With: communication, creativity, Culture, culture, social media

Marketing Wisdom from David Mitchell

July 2, 2010 by admin

[youtube=http://www.youtube.com/watch?v=8KDaPkabPww]

Filed Under: Uncategorized Tagged With: communication, creativity, marketing, social media

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