It seems like I am being taken seriously, by some at least, when I say that enterprise and entrepreneurship are not the same. If we want a more enterprising culture we need to start with enterprise and (in most cases) not entrepreneurship.
Enterprising individuals and communities understand their current position and have a good idea of what ‘better’ looks like.
They also have the courage, confidence, skills, organisation and support to take action to narrow the gap.
If we want to encourage communities to be more enterprising our starting point should not be:
- Have you got a great business idea? but,
- What does better look like to you? and
- What is stopping you making things better? and
- How can I help?
This way we might get a much larger stock of constructively enterprising people, some of whom might just go on to entrepreneurship.