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Archives for February 2011

Big Society: Doing it for ourselves; not for them

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One of the mantras of Big Society is that we all need to find time to do more, to give more, to help others more.

Now we can moan about this being poorly timed, or a fig leaf for cuts or whatever.  But this misses the real point.

Which is that, in my book, it completely misunderstands the nature of community, why we need it and how it helps.  It seems to go against the grain of human nature and millenia of evolutionary biology.  Because for most of us, most of the time what motivates us to act is our own self interest.  How we make things better for ourselves and our loved ones.

Most communities don’t develop as expressions of human kindness and generosity.  They don’t build around some desire to ‘place make’. Or around shared public statements of values, intent and belief.  Congregations maybe.  And cults.   But not real, diverse, vibrant communities.  There are plenty of ‘place making consultancies’ that tell us otherwise, and politicians who really value compliance over powerful communities.  But real communities (as opposed to planners confections) develop as a social response to a multiplicity of self-interests being negotiated.

Real communities develop because they help their members to live the kind of lives that they want to lead.  They are a human evolutionary response to attaining a competitive edge. To help us survive and then with good fortune, thrive. Community helps members to explore their potential and develop their lives as they would wish.

So the starting point for the process of community building is not finding more time to help others (laudable though this is) or philanthropy or some demonstration of social responsibility.  It is a thorough understanding of self interest; of the kind of life you wish to lead and the potential that you wish to develop.  As this becomes clear so to will those with whom you have to make common cause, with whom you have to co-operate and perhaps compete.

And as you start to understand that your self interest can only be met in relationship with others, and they understand the same then the development of vibrant and real community, as opposed to some Orwellian fiction that ‘shapes character to that chosen by the electorate’.

Which is why I advocate, as the starting point for community development, not community organisers, but community coaches, who help people to clarify their own self interest and to build their power.  Which they nearly always do by building their networks and relationships.  And once we have a critical mass of people pursuing their self interest with power and compassion through constructive engagement and association, lo and behold, we have a community with oomph, with enterprise.  We have ‘Big Society’.

Simples.

Access to Coaching – An Alternative LEP Idea

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First of all we should reject the temptation to be entirely strategic.

Don’t try to analyse the economy like it is a game of monopoly where you can understand the roll of the dice, seeing and preparing for an uncertain future.  Don’t pretend that people and their aspirations count for nothing as you ponder the balance between investing in ports, ring-roads, runways or fibre.

Instead learn to compliment strategic development with a responsive approach.  One that engages residents in their hopes and aspirations for a better life and gives them the power and the responsibility to pursue them.  Put your faith and confidence in people.  Provide them with hope, leadership and support.

Dare to be relevant to people and not just ‘the business community’.

A city region of around 3m people like Leeds would require a network of around 75 coaches to provide access to person centred coaching support for everyone that really wanted it.

  • It would engage about 45 000 people in the process of providing direct hands on assistance to their peers.
  • It would provide direct assistance to about 16500 beneficiaries a year, the vast majority of whom would make significant progress in their personal journeys as a result of benefiting from a coaching rather than a coercive approach.
  • I would anticipate at least 750 sustainable business starts from this cohort every year.  I would envisage business survival rates around the 90% rate after 3 years.
  • It would make a very real difference to the perceptions of some 20 000 people a year about the extent to which they feel that they ‘belong to’ and ‘feel supported’ in their community.
  • In addition to traditional ‘enterprise’ outputs I would expect substantial impacts on health and well-being as well as increases in volunteering, cultural productivity, mental health, fitness and so forth.
  • It would help to integrate the dual priorities of economy and community rather than treating them as separate and often incompatible determinants.
  • Within 3-7 years I would expect it to have made a sustained and measurable difference to the enterprise culture in the city region.

And it would cost about £3.75 million a year.

The price of a very rich wo/man’s house.

NB this piece was prompted by reading ‘The Economic Opportunities and Challenges for the emerging Local Enterprise Partnerships (LEPs) in Yorkshire and Humber – Briefing Paper‘.

As far as it goes this is an ok piece of work. Unremittingly strategic, focussing on communications, infrastructure development and targeting support at key industries – all tried, tested and, at best, partially successful ideas for economic development.  One of the challenges it identified is to develop sufficient ‘low skill jobs’ for our low skill economies.   It talks about the structures required to ensure integration of LEP structures across the region.  One can almost hear the creaking of bureaucracy…

 

Ethical Business and Progress?

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If owner managers were as adept at ethical decision-making as they are at financial and commercial decision making, might small business become a more powerful force for progress?

The role of Small Business in the Big Society?

The idea of the big society is being rolled out as a progressive way forward to improve society, embodying notions such as volunteering and working with and for the community. Irrespective of the role that we as citizens take on within this concept, what is the role of business?

The relationship between business and society has been debated for decades. At one end of the spectrum it is believed that business should concentrate on making profits and leave responsibility for society to others. At the other end it is believed that business has a duty of care to society and must do all it can to improve it.

The notion of corporate social responsibility has emerged as a banner under which (mainly larger) businesses articulate their relationship with communities and the environment. However, it is a notion that seems to have been hijacked by public relations departments as a tool to manage risk and reputation and to create and maintain competitive advantage.

If business does have the potential to make a major contribution to society and the environment, then we suggest that it is the smaller companies that hold the key. These are the unsung heroes who make contributions without one eye on the content of their website or the next CSR report. Small firms account for 99% of business numbers globally and account for half of global GDP. Ninety percent of working adults work in small to medium sized enterprises. The ethics of smaller firms are different. They often encapsulate the concepts of family, stewardship, community, connectedness and trust that their larger counterparts often lack.

A small step that we can take is to highlight as many cases as we can where small firms have endeavoured to make a difference to their community and/or to the environment in which they work. This will help to illustrate the true meaning of social responsibility and possibly provide inspiration, hope and guidance to others. It may show that the big society is already happening, that it should no longer go unnoticed, and that smaller firms should receive the recognition for the contribution they already make and could make in the future.

If you know of a business that fits the bill as an unsung hero, please let us know. We would like to talk to them as part of a study aimed at trying to learn lessons from the SME sector as to how business can play a more active role in creating a better society.

Please contact me, Paul Abbott at p.m.abbott@leedsmet.ac.uk or 07802 775608 if you have any suggestions or comments related to this endeavour.

 

Some More Provocations on Enterprise

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  • Poverty is not about scarcity – it is not that there is not enough – but that it is not shared
  • The challenge is to give more people the power that they need to play a positive and powerful role in markets; This means accessible and relevant processes to develop individual capabilities and power
  • Development is a measure of the extent to which individuals have the capabilities to live the life that they choose.  It has little to do with standard economic measures such as GDP.
  • Helping people to recognise choices and increase the breadth of choices available to them should be a key objective of development.
  • Developing the capability and power of individuals provides a key to both development and freedom
  • Development must be relevant to lives, contexts, and aspirations
  • Development is about more than the alleviation of problems – stamping out anti social behaviour, teenage pregnancies, poor housing and so on.
  • It is about helping people to become effective architects in shaping their own lives
  • We need practices that value individual identity; avoid lumping people into “communities” they may not want to be part of, and promote a person’s freedom to make her own choices.  Promoting identification with ‘community’ risks segregation and violence between communities
  • Society must take a serious interest in the overall capabilities that someone has to lead the sort of life they want to lead, and organise itself to support the development and practice of those capabilities
  • We should primarily develop an emphasis on individuals as members of the human race rather than as members of ethnic groups, religions or other ‘communities’.  Humanity matters.
  • We need to make the delivery of public education, more equitable, more efficient and more accessible

If we took this stuff seriously what kind of enterprise development activities would a LEP commission?