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Community, Cultural and Economic Development – On a Shoestring…

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This is the modest challenge I have set myself. A challenge for several reasons.  Firstly these phenomena are usually divided up and tackled by different teams, using different professional jargon, working to different policy objectives in different departments and sectors (for profit, public and third). Tackling community, cultural and economic development as a kind of holy trinity vitally important.  Yet we usually separate them and often end up with economic development that breaks community or ignores culture and vice versa… Another challenge is the fixation that many policy makers and leaders have with ‘big ticket’ solutions.  Want to stimulate culture?  Let’s build an Arena or a Gallery?  Need to stimulate economic development?  How about an Enterprise Zone or a Technology Park?  Or, anyone for high speed trains?  Multi-million pound projects that rely on politicians, bureaucrats and professionals working together to invest millions.  In these austere times there are economic development consultancies that will write you papers on how to finance these projects using tax increment finances and other such stuff! But let’s get back to basics on this. Community, Culture and Economy are like ying and yang, except there are three of them!  They are facets of the same thing: Human endeavour (or as the policy makers prefer to call it enterprise). So, if we want to develop community, culture and economy we are in the business of developing Human Endeavour. And that need not cost a lot….

Danone Think Tankery

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Last week saw a trip down to London to join a dialogue with

  • Myriam Cohen-Welgryn, Danone Vice-President Nature,
  • Laura Palmeiro, Vice-President Nature Finance,
  • Bernard Giraud, Vice-President Sustainability and Shared Value Creation and
  • Laurence Foucher Danone New Media Manager.

The Danone team were joined by

There was no clearly mapped out process or agenda relying instead on getting some interested people into a convivial setting and seeing where the conversation went.  In both cases I suspect that some real learning accrued on both sides.

Once again Danone showed an incredible openness in sharing with us some of their projects and challenges relating to food security, poverty alleviation, health and sustainability and showed how several projects had moved on from our last round of discussions with them.  Highlights for me included investments from their 100m Euro ‘Nature Fund’ to support the development of Cooperatives of  Ukrainian Farmers to supply the high quality milk required to keep the Danone Production lines in full swing.  Danone invested in milking equipment to be shared by small farmers through the cooperative structure and animal welfare standards and husbandry.  These investments were made with no requirement to tie framers into contracts with Danone.  Also Danone say that paying these farmers cooperatives a fair price for milk ensures the long term stability of supply which is more important to them than any short term profits that might be gained through price squeezing.

I was also intrigued by  their research into the fatty acid content of milk and how this can be correlated with the production of methane allowing accurate offsetting of methane production based on the actual methane production of each herd.  Now I am not an expert on off-setting and have a lay persons suspicion of how much can be achieved through this methodology.  Can we possibly plant enough mangrove, mangoes and other carbon fixing crops to ever truly offset production?  The whole conversation about carbon trading was one that left me a little cold.  I am far from convinced that putting a price on carbon is really the way forward.  Especially now that it can be speculated upon.  I am of the school that thinks the next great bubble to burst will be the carbon market….I hope I am wrong and am certainly no expert in this field.

But perhaps most impressive part of the conversation for me was around needing to re-connect consumers to the production process, the reality of farming and food production.  A simple realisation that for Danone, and the rest of us, ‘Nature IS our business’ and simple tools for ensuring that this realisation is that the heart of innovation in the company.  So for example they are using a wonderfully simple compass to provide a test for new developments:

N = Nature – will the development respect nature?

S = Social – will the development lead to improvements in society?  Fair wages, good governance etc

E= Economic – will the project work economically? (I was impressed by Danone’s willingness to flex their normal investment rules to allow projects that would only work with a more generous interpretation of ‘payback periods’)

W= wellbeing or health – the Danone mission is to improve health for the greatest number of people through food.  If the project does not fit the mission then it will not move forward.

My guess is that this compass will be well understood throughout the business and used to assess new business developments and ensure that balances and tensions are effectively managed.

It is a strange phenomena for me to rub against a corporate whom I like, respect and trust.  Generally I am always lifting up the carpets looking for where the dirt has been hidden.  And still questions remain for me at least about the bottling and distribution of mineral water in rich countries (Danone are behind both Evian and Volvic I believe).  But whenever I meet Danoners – be they ‘top brass’ or ‘frontline’ I am always impressed by their passion, openness (‘we have many challenges and we don’t have the answers but we will experiment…’) and commitment to co-invention of ideas and thinking through conversation.

I am already looking forward to the next conversation…when we hope to get some more skeptics involved

 

 



Breaking the Stranglehold on Enterprise


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For a few years now I seem to have been living in Groundhog Day.


Not everyday, but enough to be disconcerting.


I will be chatting with an enterprise professional, perhaps a lecturer in a University, an enterprise coach in a ‘deprived’ community, a start-up business adviser or a bureaucrat managing an enterprise project. In our conversations about enterprise we will recognise how it is not all about business. How enterprise can be expressed in a seemingly infinite number of ways.


Sure, for a significant and important minority, it is about commercial endeavour.  Business, profit, and social impact in some combination. In order to express their enterprising soul a minority have to start a business.


But for the majority being enterprising, being proactive in pursuit of a better future, does not mean starting up a business. It may mean making a phone call, having a conversation, calling a meeting or writing a letter. Taking some action that increases agency and power in pursuing a preferred future. It may be taking the opportunity to reflect on ‘The direction in which progress lies’, or ‘What are the next steps that I can take to make progress?’ or ‘What options have I got?’


We will reflect on how some of the most enterprising people we know may work in the Council, or the University, or organise festivals and campaigns in the community. That the enterprising soul finds its expressions in many forms and not just in entrepreneurship.


We will agree that the real point of leverage in our communities lies not in providing start-up advice with those who are already minded to start a business, although of course this IS important. The real leverage lies in helping more people to establish the direction in which progress lies for them and their loved ones and helping them to plan and execute actions designed to move them in that direction.


If we can significantly increase the stock of enterprising people then, as sure as eggs is eggs, we will also increase the stock of entrepreneurial people. And we will not lose so many who are completely turned off by enterprise because of the Gordon Gecko or Victorian perceptions of enterprise nurtured by the reality TV shows and newspaper headlines.


We will also increase the survival rate of new businesses as people make natural progress into entrepreneurship instead of being persuaded to start a business (‘all you need is the idea and the determination to succeed’) when they have not yet gained the real skills or capital that they will need to succeed.


In our conversations we will agree on these things. And then almost invariably they will head off to run another course on ‘Marketing and Sales’ or ‘Business Planning’ or to look at monitoring returns that count bums on seats and business start-up rates. If ever there was an industry that needed to innovate and re-invent itself and its role in modern Britain it is the enterprise industry. If we really want to build a much more enterprising Britain then we need to break the stranglehold that the business start-up industry has on enterprise policy.


Now of course there are a lot of people who like things the just the way that they are.  There are a whole army of ‘enterprise professionals’ out there with ‘start up workshops’, business planning sessions and assorted ‘enterprise = business’ paraphernalia all telling the policy makers that ‘This is the way’.


Yet in decades of trying to increase the business start-up rates things have not changed significantly. Indeed according to Global Entrepreneurship Monitor in the last decade the ‘nascent entrepreneur rate’ (the percentage of 16-64 year olds actively involved in setting up a business in the UK) has dropped from 3.3% in 2001 to 3.1% in 2010.  And this in spite of enterprise and entrepreneurship climbing the policy agenda and attracting significant investment.


Time for the community to reclaim the enterprise agenda from the suits perhaps?


What Now Leeds…?


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I spent a bit of time yesterday looking at the latest DRAFT ‘Vision for Leeds’, developed by the Leeds Initiative.  It has been under development for months now, and many of us will have contributed ideas through the ‘What If Leeds’ workshops or through the online forum that was set up for the job.  Depending on your point of view this document is either of central importance in influencing the development of the City, or just meaningless verbiage.  The amount of time I have put into this over the last year or so I really hope it is the former.


The new Vision for 2030 has been drafted, including City Priority Plans covering the work of 5 sub-boards:


    

  • Children and Families
    • 

  • Safer and Stronger Communities
    • 

  • Sustainable Economy and Culture
    • 

  • Regeneration
    • 

  • Health and Wellbeing
    • 



Clearly there are overlaps between these boards with much of what needs to be done needing co-ordination across several of them.


It is important to recognise that none of these sub boards have any powers. These remain with the partnership member organisations, including The Council, NHS, Police and Fire Authorities, Education, the private and third sectors. The boards simply provide a mechanism through which each organisation’s work can be co-ordinated and perhaps influenced to fit in with the over-arching development of the City.


But back to the draft Vision.


The Vision itself is incredibly bold and ambitious.  As the Vision says, the people of Leeds have spoken – and this is our Vision!


By 2030, Leeds will be locally and internationally recognised as the best city in the UK


By 2030, Leeds will be fair, open and welcoming. Leeds will be a place where everyone has an equal chance to live their life successfully and realise their potential. Leeds will embrace new ideas, involve local people, and welcome visitors and those who come here to live, work and learn.


By 2030, Leeds’ economy will be prosperous and sustainable. We will create a prosperous and sustainable economy, using our resources effectively. Leeds will be successful and well-connected offering a good standard of living.


By 2030, All Leeds’ communities will be successful. Leeds’ communities will thrive and people will be confident, skilled, enterprising, active and involved.


Nothing if not ambitious.


Each of these headline aims are expanded into a number of bullet points, such as:


    

  • people are treated with dignity and respect at all stages of their lives – (which I love because of the sheer scale of its ambition)
    • 

  • we all behave responsibly (which I love because of its sheer idiocy and unwillingness to accept human nature for what it is! Imagine the focus groups defining ‘responsible behaviour’, and the fun that might be had with enforcement!  And we all behave responsibly when?  All of the time?  Some of the time?  Once in a while?  In public places? We might need some kind of ‘responsibility licence’ where we get ‘points’ for irresponsible behaviour.  Too many points and your banned.  Perhaps each community can shape its own definitions of ‘responsible’ allowing us to develop communities with distinct cultures.
    • 

  • local people have the power to make decisions that affect us – (I am guessing that in this case the ‘Us’ is the council and its partners – just imagine that, a city where citizens had the power to make decisions that affect the state!  We could call it ….democracy….)
    • 

  • a strong local economy driving sustainable economic growth (a local economy! Not a regional, national or global one.  Just imagine that.)
    • 

  • work for everyone with secure, flexible employment and good wages – a city of full employment and good (above average?) wages
    • 

  • high-quality, accessible, affordable and reliable public transport
    • 

  •  successfully achieved a 40% reduction in carbon emissions (by 2020)
    • 

  • people have the opportunity to get out of poverty (now I would like to think that we could strengthen this to say everyone that wants support to get out of poverty is able to access it and use it to make progress, or some such)
    • 

  • community-led businesses meet local needs (look out private ownership – the Peoples Republic of Leeds is after you.  You can go and meet the needs of non locals – but here, we look after our own.  Community led banks, utilities…everything! By 2030.)
    • 



Now I love a big hairy audacious goal as much as anyone.  They require great leadership, tremendous commitment, phenomenal communication, a willingness to fail in their pursuit and, usually a lot of time and money.  And if you are going to engage me in the pursuit of a BHAG, you had better be serious about it.  Any hint that this is hot air or political posturing without the commitment and resources to have a real crack…..




The draft vision then starts to move towards implementation in the form of a series of City Priority Plans, one for each of the 5 sub boards.  And here I have some real concerns – because some of our BHAGs get diluted,  BIG TIME.






City Priority Plans




So the Vision (or BHAG) of Leeds being a ‘healthy and caring city’, becomes a 4 Year Priority to ensure that ‘More People Make Healthy Lifestyle Choices’ which gets translated into a Headline Indicator that tracks the number of adults smoking.  A vision that could be something to rally people around becomes a simple quantitative goal that the NHS and Government taxation will ensure happens anyway.




And this is not a one off.




The City Priority Plan for regeneration has a Four Year Priority to ‘Support the recovery of the Leeds Economy’.  And the Headline Indicator for this?  Development of an as yet unspecified number of hectares of brownfield land!




If we are not careful we will end up with a bureaucratic response to the ‘Vision for Leeds’ that will enable the various strategic partners to get on with what they were doing anyway.




At least some of the people of Leeds spoke their minds when it comes to setting the vision for the City.  I think that we now need to speak our minds again when it comes to developing the City Priority Plans.




You can download the full document in pdf format here.  Just click the link for ‘Tuesday 15 March 2011’.  The Vision for Leeds starts on page 37.


Community – The Structure of Belonging by Peter Block


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Community – The Structure of Belonging – Peter Block


Peter Block has long been a ‘go to’ writer people who think carefully about the process of change and how best to help positive change happen.  For me, he IS the Consultants’ Consultant.  As the author of Flawless Consulting – A Guide to Getting Your Expertise Used; The Flawless Consulting Fieldbook:- Understanding Your Expertise; Stewardship: Choosing Service over Self-Interest and The Empowered Manager he has a 30 year track record of wisdom and knowledge in how to help managers, leaders and consultants create positive change.  So it was with some excitement that I first read Community –  The Structure of Belonging.


It did not disappoint.


Block distils his practical knowledge of change and describes his experiences in applying it to helping communities tackle fragmentation, conflict and disconnection.  He provides practical guidance on how community can be built, how transformation maybe nurtured and how healthy communities can be built.  But he offers few solutions; just questions and processes that help us to tackle our own problems and pursue our own aspirations.


This is Block at his person centred best.  At its essence he describes how to move from preoccupations with deficiencies, narrow interests and entitlements to possibility, generosity and ‘gifts’ through the art of convening:  bringing the right people to the right conversations to tackle the right questions.  By reframing leadership as the art of convening Block lays down an important challenge that many will choose to ignore.


The book will help anyone who cares about the wellbeing of their community – whether that is an organisation, a neighbourhood, a city or a parish.  However it is neither an easy nor a comfortable read.  As Block says the ‘sole purpose [of the book] is to provide a path toward creating a future very different from what we now have.


So, if you are comfortable with the status quo, steer clear.