The Mavericks at Work blog reminds us that all the:
co-creation
empowerment
mass collaboration
blogging
YouTubing
MySpace-ing and
Facebooking
in the world isn’t going to help if you don’t already have some very persuasive answers to some very basic questions:
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What ideas are we fighting for?
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What do we see that the competition doesn’t?
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How are we rethinking our business every day?