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Arts, Crafts and Enterprise

August 7, 2008 by admin

I recently spent a day touring some of the enterprise development projects being supported by LEGI (in whole or in part) in Leeds.

The variety in the physical spaces that we visited was incredible:

  • an old warehouse that had been converted to shared work spaces rented by the hour by aspiring artists (screen printing, wood working, jewelry making etc)
  • two ex middle schools that have been refurbished and are about to opened as mixed use incubator/work spaces with restaurants, bars, gyms etc
  • a brand new modular building with funky furniture and desk space in one area and what looked to the untrained eye like a very well planned and equipped building training environment on the other
  • and a couple of generic office spaces that have been rented in the community to provide drop in space for potential entrepreneurs and administrative bases for outreach workers.

What struck me on the day was how some of these places seemed to ‘fit’ with the local community that they were situated in – and for whom one could see a demand. Indeed they seemed to have evolved as a natural consequence of local peoples passion, skills and interest (in jewellery making, screen printing, etc).

In contrast some of the others appeared to be quite out of context with the immediate environment (you know how you recognise the ‘new build funded by the public purse’ in the middle of a run down estate) with funky furniture and expensive fittings that on on the one hand send a clear message of valuing local people (YOU DO DESERVE THIS) but may provide easy targets and ammunition for the cynics as well as making them quite intimidating to some local residents.

Underlying each of the projects there is a strategy based on a set of assumptions about how enterprise development will work in the locality and with a certain target group.

I personally believe that much more work remains to be done to clarify these assumptions and strategies so that they can play an effective part in project development.

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Filed Under: enterprise, entrepreneurship Tagged With: community, development, enterprise, entrepreneurship

Ideas and Opportunities are NOT the Problem

July 11, 2008 by admin

Business opportunities are like buses, there is always another one coming along – Richard Branson

At least that is the case if you are already ‘enterprising’.  Then the main problem is to stop the flow of opportunities and ideas long enough to make disciplined progress on any one of them.

However if you have been born and brought up in a struggling community there is a fair chance that the way you see the world makes it almost impossible o recognise ‘opportunities’ other than those that everyone else in your peer group recognises – the military, shelf stacking, alcohol, benefits, crime etc.

Your own self image may mean that ‘business opportunities’ are either not identified – or are quickly dismissed (‘I wouldn’t have what it takes’, ‘I would only mess it up’.)

Engaging those who are not yet thinking of themselves as enterprising or capable of learning the skills of enterprise is a major challenge in using enterprise in community transformation.

Filed Under: enterprise Tagged With: barriers, community, development, enterprise, strategy

Cycle of Change Re-worked

July 9, 2008 by admin

The Cycle of Change Redrawn
The Cycle of Change Redrawn

I have been thinking some more about the cycle of change and how it works when thinking about enterprise and transforming communities.

I think this re-work helps to show that there may be a lot of people who are not interested in changing to a ‘more enterprising’ set of behaviours.

If we are serious about transformation then we need to find ways to engage people in this group and understand what the barriers are to them even thinking about the possibility of change. Most efforts seem to be targeted at those who are already in the cycle at some point. You know the kind of stuff – ‘Have You Got a Great Business Idea’ or ‘Thinking of Starting a Business?’. Both of these will get a resounding ‘No’ from those not interested in change.

What kind of marketing messages might work for this group? Well how about:

‘Fed up with the same old, same old?’

‘Are you brassed off and angry?’

‘Ever felt like you are wasting your life away?’

‘Something that you want to make happen – but not sure how?’

It also shows the almost inevitable role of lapse and re-lapse in the change process. It is very unusual for someone to go from one set of behaviours to another without either lapses or relapses. Yet often lapse or relapse in the field of enterprise represents failure rather than progress.

What is your repsonse when one of your clients take a step backwards, misses an appointment or otherwise does not make the progress that you had hoped for?

“People are always blaming circumstances for what they are. I do not believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they cannot find them, they make them.”

George Bernard Shaw

Filed Under: enterprise, entrepreneurship Tagged With: community, development, enterprise, entrepreneurship, training

An Enterprise Marketing Fiasco?

July 8, 2008 by admin

I have been doing some work for a while now with LEGI practitioners in Leeds looking at the quality of marketing that we use to promote enterprise services and the people that might respond to it. Below is a piece of (non LEGI) marketing collateral that is currently doing the rounds. I think it originates from Business Link – and is featured on their website.

All, the following FREE events are happening on:

14th July 5pm to 9pm at Met Hotel, Leeds
15th July 9.30 to 1.30 at Agbrigg/Belle Vue Community Centre, Wakefield
22nd July 5pm to 9pm at Leeds Media Centre
8th September 9.30 to 1.30 at St Roberts Parish Centre, Harrogate
18th September 9.30 to 1.30 at The Tower House Hotel, Halifax
29th September 9.30 to 1.30 at the Town Hall, Bridlington

Title:
Explore! – Motivational events for the BAME (Black and Ethnic Minority) and Diverse communities

Motivational events are aimed to enthuse, inspire and excite BAME and Women groups into exploring the world of business. These events will also offer further information on what to do next and how to move your idea forward.

Who should attend?
Individuals from BAME and Diverse communities who are looking to start-up in business and who will be inspired to make their business ideas a reality.

What will it cover:

  • Why you want to start your own business?
  • How to generate more ideas
  • Where to find customers
  • Building Confidence
  • Gaining inspiration from success
  • Learn from inspirational key note speakers
  • Showcase of successful entrepreneurs
  • Information sources and networks
  • Friendly people to talk through your idea

To find out more about these FREE events or to book a place immediately you can call on 0845 xxxxx or email xxxx

For more information about these and other events visit www.businesslinkyorkshire.co.uk and click on ‘Events’

Well it’s another piece of lovely piece of ‘enterprise’ marketing.

When you go the Business Link website (as instructed in the e-mail) to try to find more information about these events it takes a while to find exactly the information that is given above – no extra information at all!

When I rang the telephone number I got a loud piece of ‘Dire Straits/Mark Knopfleresque’ guitar music – almost painful on the ear – and I like Dire Straits!

At the third attempt I was successfully transferred to someone who worked on the events team who promised to e-mail me some further information. I am still waiting…watch this space…

The piece is written in a very passive and remote style.

It talks about BAME and Women Groups in one line and then BAME and Diverse communities in the next.

It talks about these communities rather than to individuals from these communities. (Is it just me or is this (close to being) insulting?)

I am not a marketing copywriter – but I can recognise this as BAD! It is unlikely to motivate anyone to want to attend the events.

What qualifies as a ‘diverse community’?

Are we really happy to group BAME/Women and Diverse communities into a workshop? Seems to me that only Caucasian men from ‘non-diverse’ communities need not apply!

Has it become ‘OK’ to use this sort of language in tokenistic efforts to be socially inclusive?

I don’t think so!

Or am I the one who is losing the plot?

ADDENDUM

I am delighted to say that I did get my e-mail from Business link – with exactly the same information that was on the website. They also gave me the name of the organisation that is running the programme and told me that one of the dates have been cancellled.

Filed Under: enterprise, entrepreneurship, management, Uncategorized Tagged With: community, enterprise, entrepreneurship, management, strategy, Uncategorized

Enterprise, Entrepreneurs and the Fine Art of Progress

July 8, 2008 by admin

‘Enterprising’ people can recognise a gap between the way the world is, and the way they would like it to be and are taking actions that they think will help to close the gap between the two.

They are practitioners of the fine art of progress. I would also make a case that everyone is already enterprising, acting in ways that we think will make things better. We are all practitioners of the fine art of progress.  It is a fundamental characteristic of of healthy people.  It is just that some – many –  of us have got ‘stuck’.

For some the nature of ‘progress’ is purely personal – making things better for themselves and their immediate families. For others it is a much more social objective – about making things better for others or for the planet. For the vast majority it is some combination of the two – which is why the distinction between the entrepreneur and the social entrepreneur, enterprise and social enterprise is such a tricky one to maintain.

If we want to develop more enterprising communities then our task is to:

  • encourage more people to reflect on the gap between the way the world is and the way they would like it to be;
  • nurture the skills and passions required to help more people believe that they can take action to close the gap;
  • help people to recognise that action can and often does lead to progress;
  • recognise that each ‘failure’ represents progress – a lesson learned.

It is about helping more people to become active citizens in shaping their own futures rather than to be passive consumers of whatever ‘life’ throws their way. It is about helping ‘stuck’ people to ‘unstick’ themselves.  If we can help more people to get on this ‘enterprise journey’ then incredible progress becomes possible. We will be building more enterprising communities. We will even find that the business startup (and survival) rates go up as some enterprising people become entrepreneurs. This will be a by-product of our efforts to develop a more enterprising community and not a cause of it! Indeed by pusuing business start-ups direclty we may become the victims of at least two unintended consequences:

  • we ‘skim’ the most enterprising people from the least enterprising communities
  • we temporarily increase start-up rates with a parallel increase in business failure rates  – the net result of which is more people even more certain that ‘enterprise’ is not for them

In some of the most deprived communities we have to recognise that large numbers of people have become stuck. The options for progress that they see are narrow. Their belief in their own ability to make progress has been eroded. They have little or no confidence in their own skills or their ability to develop them. This is one of the reasons that I have been finding out more about the work of The Pacific Institute.  The Pacific Institute started life in 1971 with a simple idea – if you open people’s mind to their own potential and how to achieve it, step changes in organisational and community effectiveness will follow.

Last week I had the pleasure of meeting with Dr Neil Straker who heads up TPI here in the UK. I found out that they are already massively engaged with Leeds City Council and with Education Leeds – although the links to enterprise in the city do not yet seem to have been made.  They seem to have developed a strong track record in the city for helping individuals to recognise and develop their own potential.  They have developed a large number of ‘facilitators’ in the city who have worked with both children and parents in many of the secondary schools throughout the city as well as with young people and adults in some of our most deprived communities.

They may have an important part to play in the enterprise agenda in the city.

Filed Under: enterprise, entrepreneurship, management, Uncategorized Tagged With: barriers, community, development, enterprise, entrepreneurship, management, professional development, strategy, Uncategorized

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