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Minding the Assets

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It is deeply ingrained in most enterprise professionals to try to fix things. Business plans, cash flows, products and people.

We listen to our clients for signs of weakness or difficulty and then we try and fix the problem, usually by referring them to a course or another expert.

Much of our work is biased towards exposing and managing deficiencies rather than uncovering and celebrating strengths. This has become a deeply embedded part of our work – an almost medical approach to helping.

Think ‘Inform, Diagnose, Broker’. Think ‘Best Practice Business Diagnostic’.

We become just another part of the system that has for years highlighted and exposed weaknesses.

How would our work be changed if instead of this focus on the weaknesses we spent our time helping our clients to recognise what they have done, what they can do and what they can do to use these strengths to make progress?

The Development Trust Association exists to help communities to take control of the physical assets in their community and use them for public good.

Is there a similar service that helps individuals to uncover their assets (skills, passion, energy, talent, anger) and reclaim them in pursuit of progress?

So why not spend some time trying to avoid highlighting the problems – and instead accentuate the positive.

Developing a healthy pre-occupation with what is right, rather than re-emphasising all of the things that are wrong is likely to hold the key to building really constructive relationships in support of more enterprising individuals and communities.

Triple bottom lines, social enteprise, localism and sustainability

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  1. Triple bottom lines
  2. Social enterprise
  3. Localism and
  4. Sustainability

Four hot topics.

Four inter-related topics

Four topics that get a lot of people very fired up to make change happen (definition of enterprise?).

Yet when I surveyed over 100 enterprise professionals recently this was one of their lowest priorities for personal and professional development?

Are missing a trick in really understanding what motivates many contemporary entrepreneurs – because in many cases money is only seen as a by product of success, a way of keeping score, and not as an end in itself.

A few relevant websites:

http://www.greenbiz.com/

http://www.triplepundit.com/pages/social-entrepreneurship/

and Leeds very own: http://www.ppp-online.co.uk/

Enterprise Problems are Multi-Dimensional

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There is a school of though that says that enterprise professionals just need to be experts on helping clients with the business planning process. However in my experience the enterprise dimension is just one several that need to be addressed if the client is to be helped to make real progress. If the enterprise professional is to work effectively it maybe necessary to help the client to acknowledge and work on some of these other dimensions. As Iain Scott says about one of his clients (and I paraphrase) – ‘she realised that she had to divorce the xxxx before she would be able to make progress on her business idea‘.

Work on ‘other dimensions’ is not always this radical but it is often present and necessary! Some of the possible dimensions that may have an effect on your ability to make progress with a client include:

  • their lack of experience in enterprise and entrepreneurship
  • low socio-economic status
  • poor quality of relationships with significant others (persistent negativity from friends and family)
  • history of educational failure
  • poor mental health
  • chronic illness
  • history of anti-social behaviour
  • intimate partner abuse
  • substance misuse
  • poor accommodation (poor quality, frequent moves, homelessness)
  • lack of social capital
  • ambivalence about the future
  • ethnic, cultural and linguistic barriers
  • refugees
  • illegal immigrants
  • asylum seekers

And I am sure there are more.

My point here is that unless we are able to help the client to recognise and address the multi-dimensional nature of their barriers to successful entrepreneurship then we should expect high levels of frustration and drop out.

So when we talk about ‘referring the client to specialist support’ we need to extend our referral network beyond the marketing and financial specialists to those who can provide a more holistic support service to real people with real multi-dimensional challenges.  Once we have accepted that our clients require this multi-dimensional type of support it provides us with a range of further challenges in managing the boundaries of our own professional competence and practice.

Enterprise Professionals Missing the Point?

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I am amazed by the wonderful work done by so many enterprise professionals that is not:

  • recognised
  • valued, or
  • paid for

Sometimes the only things that seems to count in the world of the Enterprise Professional are:

  • businesses started/expanded/retained
  • jobs created/retained
  • GVA (Gross value added)
  • Percentage of people who have ‘thought about’ starting a business/going self employed
  • numbers engaged in 6 hours (or more) of training

Sometimes even obviously important measures are no longer tracked because they are not directly called for in the policy frameworks within which enterprise work is commissioned and delivered.  These include measures such as the survival rates of the new businesses and also the number of people who thoroughly investigate a business idea and then decide to walk away from it because it is not ‘right’ for them at this time.  These are the clients who put their enterprise dreams ‘on hold’.  It is likely that they will have learned a lot about enterprise on the journey and they will often return with a better business idea after a while.  They will have got the enterprise bug and should certainly be counted as successes.  By putting the ‘dream on hold’ they have almost certainly been saved from future misery and debt.  It is ‘dreams on hold’ clients that we should really be counting as the percentage of the population who have really thought about enterprise.

Failure to collect data on survival rates can lead to an increase in poor start-ups destined to struggle or fail, often leaving a trail of debt, despair and depression with enormous social costs.  Indeed there are often perverse incentive schemes that ‘reward’ enterprise professionals for the facilitation of such start-ups as they are seen as ‘countable’ successes in the short term at least.

However these are not the main points I want to make in this rant!

There are a ream of other measures that are valuable in both social and economic terms that many enterprise professionals fail to track and remain unrecognised.  These often relate to the development of social capital in the course of the enterprise journey.  Tracking social capital or social return on investment is not a massively difficult task – but it does need some planning.

The kind of indicators that could be tracked  and reported on by enterprise professionals include:

  • number of social groups belonged to and frequency and intensity of involvement
  • perceptions of ability to influence their own future
  • feelings of self worth and self esteem
  • how well informed they are about enterprise opportunities
  • frequency of engaging with relatives/friends/neighbours/professionals to explore aspirations and dreams
  • invovlement in virtual networks and frequency of contact
  • exchanges of help and advice
  • perceived control of, and satisfaction with, life
  • trust in people of similar backgrounds
  • trust in people from different backgrounds
  • confidence in ‘institutions’ that might help
  • engagement with crime and anti-social behaviour
  • health gains (reduction of reliance on prescription drugs, mental health improvements etc)

I am sure that the list of good work done by enterprise professionals could go on and on (feel free to let me know any you think I have missed).

The important challenge is how we go about recording the true impact of our work – both socially and economically and making sure that the full value of this is recognised and paid for.

Seven Years of (Social) Enterprise

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Sam Conniff is a Social Enterprise Ambassador. (Thanks for the correction Nick) That means he talks about what it is like to manage a social enterprise. The funny thing is how much it is like running ANY enterprise.

He has just written a blog posting fuelled by his reflection s during the process of moving office after 7 years. As he sorts through the debris that has collected he realises how many of his (then spectacular) ideas were anything but. He recognises the values of patience, perseverance and flexibility as well as planning and insight.

He talks about how the private sector are beginning to catch on to the importance of the triple line ( i have blogged about this before – the dangers of the for profit sector recognising just how much money they can make when they provide valuable public services cost effectively and manage a motivated, enthusiastic and rewarded workforce). This reflection is particularly heartfelt for me as seem to have spent much of the last month working with third sector organisations that had slashed management overheads to the bone in the mistaken belief that this would somehow generate more value for the funders. In fact it generates a workforce that feels undervalued and exploited. Sure, cut ‘bad’ management out completely – but invest in good management because that’s the way to get high performing teams who love their work (social enterprise or not).

You can read the full, frank post here.