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Build It – And They Won’t Come!

March 5, 2009 by admin

Why are so many ‘entrepreneurial’ workspaces so empty?

I have visited many recently. Those that pursue sustainability through membership fees and rentals are often the emptiest. Or full of people from out of town who can recognise a bargain when/if they see one. Those that recognise that local people often cannot afford to pay and therefore offer their services for free seem to have customers literally queuing up. However these are written off as ‘unsustainable’. Investing in the development of people – ‘Obviously unsustainable’!

The symptoms are obvious to the semi-expert eye. Tired signs saying ‘under offer’ for months without new tenants materialising? Acres of untouched hot desk space. Continual assurances that we were busy yesterday. Caterers that come and go – because the footfall that they anticipated has not materialised.

Promises lying broken.

When we build these places – WHY DON’T THEY COME?

This is an important question. And one that we CONSISTENTLY fail to address.

Why do those charged with developing a more enterprising culture believe that building catalyst centres, managed workspaces, incubators and other spaces will somehow change the psychology, the prevailing beliefs of a community?

Why is the “build it and they will come” mentality so prevalent? And so successful in unlocking the wallets of planners, politicians and commissioners alike?

Why in the face of refurbished or newly built, but largely empty, buildings do we insist on building yet more? Is it in the name of job creation?

We develop a more enterprising culture when we tell better, different stories. Stories of hope, aspiration, potential and achievement. Stories of progress, passion, skill and learning.

When we provide respect, encouragement and transformational relationships built on trust and wisdom. When we engage people as individuals and help them to clarify and achieve their own goals – not those pre-defined by some policy maker.

When we listen to them talk about their hopes and dreams – not tell them about the great deal we can do them if they take rent our workspace.

We don’t transform a culture by providing people with access to whitewashed vanilla workspaces and the chance to use a shared laptop with a keyboard dirtier than a toilet seat.

It is not just the waste of valuable resources that is so galling when we see buildings refurbished just because they can be. It is the ongoing waste of money as we try to cover up our mistakes in a futile effort to make them work. As commissioners cover their backs and hide behind and fall back on the recession as an excuse for their failed investments. Buildings don’t change cultures even in the good times. They don’t narrow the gap between the haves and the have nots even when the economy is on a roll. People do.

Now I hate to see a beautiful building falling into decay just as much as the next man. But I hate to see the talent and potential of people being wasted even more. Those buildings were a by-product of a vibrant, creative and enterprising community – not the cause of it.

To develop a more enterprising culture we first have to stimulate the demand side – get more people wanting to do stuff. Believing that THEY can do stuff. That they have a right to succeed or at least try – and that they will be supported with care, compassion, competence and creativity.

Only when this work on the demand side is underway and delivering tangible results should we invest in the infrastructure that they need – because then we have a chance of making an investment in something that people really want.

Something that might just fit.

Something to which they will come.

NB Of course if you build high quality entrepreneurial spaces in places that are already enterprising then they fill quickly.  Anyone else see a pattern emerging here?

Filed Under: enterprise, entrepreneurship, management Tagged With: barriers to enterprise, community, community development, community engagement, development, enterprise, enterprise coaching, evaluation, local, management, operations, outreach, passion, policy, psychology, social capital, social return on investment, strategy, training

Enterprise Professionals Missing the Point?

June 10, 2008 by admin

I am amazed by the wonderful work done by so many enterprise professionals that is not:

  • recognised
  • valued, or
  • paid for

Sometimes the only things that seems to count in the world of the Enterprise Professional are:

  • businesses started/expanded/retained
  • jobs created/retained
  • GVA (Gross value added)
  • Percentage of people who have ‘thought about’ starting a business/going self employed
  • numbers engaged in 6 hours (or more) of training

Sometimes even obviously important measures are no longer tracked because they are not directly called for in the policy frameworks within which enterprise work is commissioned and delivered.  These include measures such as the survival rates of the new businesses and also the number of people who thoroughly investigate a business idea and then decide to walk away from it because it is not ‘right’ for them at this time.  These are the clients who put their enterprise dreams ‘on hold’.  It is likely that they will have learned a lot about enterprise on the journey and they will often return with a better business idea after a while.  They will have got the enterprise bug and should certainly be counted as successes.  By putting the ‘dream on hold’ they have almost certainly been saved from future misery and debt.  It is ‘dreams on hold’ clients that we should really be counting as the percentage of the population who have really thought about enterprise.

Failure to collect data on survival rates can lead to an increase in poor start-ups destined to struggle or fail, often leaving a trail of debt, despair and depression with enormous social costs.  Indeed there are often perverse incentive schemes that ‘reward’ enterprise professionals for the facilitation of such start-ups as they are seen as ‘countable’ successes in the short term at least.

However these are not the main points I want to make in this rant!

There are a ream of other measures that are valuable in both social and economic terms that many enterprise professionals fail to track and remain unrecognised.  These often relate to the development of social capital in the course of the enterprise journey.  Tracking social capital or social return on investment is not a massively difficult task – but it does need some planning.

The kind of indicators that could be tracked  and reported on by enterprise professionals include:

  • number of social groups belonged to and frequency and intensity of involvement
  • perceptions of ability to influence their own future
  • feelings of self worth and self esteem
  • how well informed they are about enterprise opportunities
  • frequency of engaging with relatives/friends/neighbours/professionals to explore aspirations and dreams
  • invovlement in virtual networks and frequency of contact
  • exchanges of help and advice
  • perceived control of, and satisfaction with, life
  • trust in people of similar backgrounds
  • trust in people from different backgrounds
  • confidence in ‘institutions’ that might help
  • engagement with crime and anti-social behaviour
  • health gains (reduction of reliance on prescription drugs, mental health improvements etc)

I am sure that the list of good work done by enterprise professionals could go on and on (feel free to let me know any you think I have missed).

The important challenge is how we go about recording the true impact of our work – both socially and economically and making sure that the full value of this is recognised and paid for.

Filed Under: enterprise, entrepreneurship, management Tagged With: community, development, enterpise, enterprise, entrepreneurship, management, operations, professional development, social capital, social return on investment, start up, strategy, value

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