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Weasel Words – enterprise and community

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Weasel words are tricky.

We all think we know what they mean – but in fact their meanings are fluid. While two people may think they are talking about the same thing – often they are not. This is just one of the reasons why trying to make progress on ‘engaging communities in enterprise’ is so tricky. There’s another weasel word- ‘engaging’!

Perhaps one place to start is by collecting the ‘labels’ that people use to describe various ‘communities’ that they wish to engage in enterprise. In no particular order – and garnered from a number of policy/strategy type documents on the subject here we go:

  1. women
  2. people with low educational attainment/skills
  3. people with disabilities
  4. single parents
  5. recent immigrants
  6. people living in neighbourhoods with high rates of worklessness
  7. people living in neighbourhoods with low rates of enterprise
  8. people who have been long term unemployed
  9. black and minority ethnic (BME) groups
  10. incapacity benefit claimants
  11. ex-offenders
  12. people at risk of offending
  13. young people

Feel free to add your own ‘communities of interest’ using the comments box.

  • Can these labels help us with engagement? If so, how?
  • Do they hold clues that can help us to think about our approach to engagement?
  • How we design workshops, leaflets, posters etc?
  • Who we spend time with?
  • Where we choose to go?
  • What do we need to be like personally and as a service if people from these communities are to invite our help?
  • How do we go about winning an invitation?
  • Do the labels serve any purpose when we are face to face with a potential client?

Manager or Cox?

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These days I am 6ft 4″ and carry a few extra pounds.

However there was a time when I was 5ft 4″, skinny as a rake and sought after by rowing crews as a cox.  Yes the small person who sits in the back of the boat – barking a very limited range of orders and making small adjustments to direction with a tiny rudder.

Truth of the matter is that as a cox I could achieve very little.  I could urge the rowers to give more effort, or even get them to ease off a little if they are in danger of peaking too early.   I could plot the best course possible.  But that was just about it.

I couldn’t really see what was going on in the boat.  I could tell just how hard the crew was currently working (the stroke rate) and could ask for extra effort in short bursts to try to get the boat ahead of the competition.  I could make some educated guesses at what individuals were doing by watching how their oars moved through the water.

I couldn’t coach the crew.  The coach would usually be be seen on the bank, riding a bicycle and shouting instructions to the rowers.

In terms of really helping the crew to improve performance – well that was out of my hands.  I could just get the best out of them on the day.  I would do this by putting their effort into context.  Keeping them informed about whether we were catching the opposition or not.  About how far we had to go before a bend came into our favour or we reached the finish line.

All I could do was create a context in which the crew were likely to give me more effort.

And I meet a lot of managers who work just like a cox.  They tell good stories and demand more effort in return for prizes.  But they never get their bike onto the river bank to really understand what is going on in the boat.

They miss a lot of chances, that a cox never has, to develop their crew.

Highlights from the World HR Congress

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‘Because so many organisations will be competing for the same resources, the (HR) profession will have to manage a marketplace which has changed from one where employers choose to one where potential employees choose.’

Florent Franceur – WFPMA President

I know it is not much of a highlight – but at least it has the virtue of being true.  If you want to recruit and retina good people you had better have  compelling offer – and you had better help them to achieve in their own terms – or they will go elsewhere. Only the whelmers will remain!

We are a reservoir of literally human resources, but we don’t always dig deep enough because it’s inconvenient. Sometimes tidiness and efficiency get in the way of creativity’

Charles Handy