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Innovation and Enterprise….

August 16, 2010 by admin

Recently I have been reflecting with Imran Ali about the nature of innovation in the city (of Leeds in this case) and how it might be developed.  The assumption being that more and better innovation will be an unalloyed good in a fast changing, dynamic, complex yet very finite environment.

Most of the discussion has focussed on some obvious innovation levers that we believe could yield some relatively quick and easy wins, such as:

  • encouraging more innovation across traditional boundaries of department or role
  • seeking applications of technology for social innovation
  • thinking as idealists rather than realists – exploring the art of the possible not just the pragmatic
  • providing ‘investment ready’ development programmes
  • engaging non traditional sources of funding in the innovation process and so on.

But the implicit assumption all of these approaches to innovation is of an innovative elite.  A creative class with the brains, the money (or access to it) and the networks to figure out how to make things significantly better for the rest of us.  Scientists, technologists, financiers, policy makers, politicians, environmentalists, campaigners, entrepreneurs (social and not so social) and academics are all encouraged, incentivised and trained to ‘unleash’ their creativity and innovation.

But how many in the city form part of that elite?  The hallowed few from whom progress is expected to emanate or who feel it is their duty to change the workings of the world. A few thousand perhaps in a city of 800 000.  I suspect it is less than 1% of those living in the city.

I believe that innovation, creativity and change in pursuit of progress, are essential human qualities that will find means of expression.  Regardless.

  • How does the potential of ‘innovation’ play out for the rest?
  • How do the processes of creativity and change in search of progress manifest for them?

Well, I suspect there is another slug of the population who are deeply engaged in creativity and change in relation to developing their  practice, in the more or less explicit hope, that they may be able to join the elite.  Training, learning, networking and thinking of ways to get their hands on the innovation levers.  Would-be entrepreneurs, politicians, students, scientists and bureaucrats who are working their way upwards and onwards.  Some, of course will join the elite. But most, by definition, will not.  And they will join another group of potential innovators.

These are the ones who do not wish to change the world/city/community.  Perhaps they have given up on the challenge. Perhaps they never engaged with it.  But the essential creative drive remains and will be expressed.  It may play out through personal lifestyle choices.  Living the environmental life perhaps, gardening,  reducing the golf handicap, pursuing cultural enlightenment, renovating houses/cars etc.  Progress is defined in more or less personal terms.  It is perhaps the pursuit of happiness rather social change.   Work becomes a job rather than a way to make a mark on the world.  Creative courage is reserved primarily for ‘out of hours’ activities.

And then there is another group who never really established a foothold in ‘the system’.  Those for whom a steady salary providing some level of ‘disposable’ income was never really ‘on the cards’.  Vocational and professional routes for creative expression never opened up for them.   From this group I suspect the systems demands not innovation and creativity but just passive compliance.  Do as your told, smarten up tour appearance, brush up your CV and look for a job.  Or at least pretend you are looking for a job.  But the drive to innovation will out.  Creativity will be expressed.

So when we are looking to support innovation in the city where is the great untapped potential?

  • Does it lie in providing more and better support and training to the elite?
  • Or should we try to mobilise middle England, Big Society style, to rally tot he cause?
  • Or should we perhaps change the terms of engagement with those at the margins of the system?  To shift from a coercive approach to a coaching one?

Anyone for ‘Innovation Coaches’ in Leeds?

Filed Under: enterprise Tagged With: barriers to enterprise, community, community development, community engagement, enterprise coaching, entrepreneurship, operations, outreach, transformation

10 Reasons Why You Should Never Start a Business…

August 9, 2010 by admin

I have just been reading Steve Pavlina’s post on 10 Reasons Why You Should Never Get a Job.  Although written with, in my opinion, an offensive and patronising tone (people with jobs are morons, bosses are idiots etc) it does raise some interesting points.  Including the one about ‘getting paid while you sleep with a pregnancy body pillow‘ rather than while you work.  Seductive stuff!

But like so much of the self help and entrepreneurship industry it lacks balance and feels manipulative. So, in the interest of balance, here are 10 reasons why you should never start a business.

1  It may lead to debt and misery

The stats on business success are not that pretty.  For everyone like Steve that earns $40 000 a month from their website there are hundreds if not thousands who are trapped in a business that does not make enough money.  They work long hours for little or no money.  You talk to a Venture Capitalist and most of them will tell you the same.  For every 20 businesses or so they invest in the majority never make a return on the investment.  A few will just about break even on the investment.  And, if they are lucky, perhaps one or two will make some serious money.  Serious enough to cover the failed investments in those other businesses.  So what are the odds?  Are you sure you will be one of the lucky ones?

2  It will put strain on your relationships

When you run your own business it nearly always takes time.  A lot of time.  If you have had children and gone through the ‘terrible twos’ then you will understand what I mean when I say a new business is demanding, just like a toddler.  It takes time and energy.  Of course, so does holding down a job, but running your own business is way, way more invasive.   Many successful business people have left behind them a trail of broken marriages and damaged friendships.

3 It is difficult

Don’t believe those that tell you starting a business is easy.  ‘Just follow these 10 simple steps to business success’ etc.  Business is hard.  And small business is the hardest of all.  Because often there is only you to get the product right, to deal with customers, to do marketing and sales and to manage the money.  In a small business one mistake can take you down for a very long time.   Big business can afford the odd dodgy product launch.  But for small business it may be the end of the road.  You get sick as an employee and there will probably be a job for you to go back to when you are well.  You get sick when you are the business and that might be curtains….

4 Everyone becomes a mark

Unless you are careful the pressure to sell your business will turn everyone that you meet into a potential sale.  Not so long back I heard a primary school teacher telling one of the charges in her enterprise class that ‘everyone you meet is a potential customer’ and ‘remember you are ALWAYS selling’.

5 You become a mark

Once you have got a business everyone is trying to sell you something.  Mobile phones, office equipment, a sure-fire way to earn money while you sleep – yada, yada…And if they are not trying to sell you something they will portray you as a profit obsessed capitalist taking us all to hell in a handcart, profiting from the poor and ruining the environment.  You had better have thick skin.

6 You may become obsessed with money

Because that is how you ‘keep score’ in business.  It is  not enough to do good work. That work has to be profitable.  And if you have not got deep pockets it has to be profitable quickly.

7 You become a lackey to Government

Contributing to their goals of a sustainable growing economy, rather than a sustainable planet, collecting taxes for them and generally helping them to maintain their economic scorecard

8  You become that evil bovine master

When you start a business you are the daddy.  Or mummy.  You are the idiot.  And the hero.  It all rests on your shoulders…

9 You will have an inbred social life

I have met so many entrepreneurs for whom their business has become their life.  And they are trapped in it.  They can’t stop trading, but nor can they make good money. And if they do make good money then they have no-one or no time to spend it with.  They are literally married to the business.

10 You become a coward

If you are lucky, you find what works and you stick to it.   You don’t take major risks.  You can never walk away.  Just day after day the same old same old feeding the beast.

Now of course my 10 reasons are no closer to the truth than are Steve’s.  And that is the point.  No-one can tell you what the right thing is for you to do.

Not now.  Not ever.

So, the next time a slickly dressed and white-toothed smiler promises you that jobs are for idiots and that you too can make money while you sleep, well my best advice is just to look that particular gift horse in the mouth, very carefully.  Especially when they close their post with a link to your very own ‘Make Money Online’ business.

Filed Under: enterprise, entrepreneurship Tagged With: business planning, community development, enterprise, enterprise education, entrepreneurship, professional development, training

Entrepreneur’s Workshop With LOCA

July 16, 2010 by admin

Creative Connections

Date:          Wednesday 21 July

Time:          6.30 – 8.30 pm

Venue: 51b Holme Bank Mills, Station Road, Mirfield, WF14 8NA

(From Mirfield go under the bridge for Mirfield railway station and turn left following the road with the large sign for James Walker Properties.

From Hopton turn right just before the Mirfield railway station bridge and following the road with the large sign for James Walker Properties).

Creative Connections are quarterly events for artists and creative businesses in and around North Kirklees, run by Loca as part of its Creative Business Support Programme.

As well as encouraging the development of a supportive and well connected community of creative people within North Kirklees we are also encouraging people to look at their businesses more professionally and with more of a critical eye. With this in mind we have a very motivational and thought provoking presentation to offer to you.

Mike Chitty is a writer, trainer, coach and adviser on enterprise and entrepreneurship.  Despite having a background in physics his work strikes a chord with creative people and artists of all kinds.  In this 30 minute session Mike will provide a fast paced, honest and highly practical introduction to The Entrepreneur’s Workshop and introduce us to 10 powerful tools that can help us make sure that our creative enterprises serve us rather than the other way round.

Twitter: @mikechitty
Facebook: mikechitty

As an extra bonus, we are holding the evening’s event at the new studio of Andrew Warburton, Area Rugs and Carpets where you be able to view inspirational work by Andrew, Dylan Edwards and Amazed Rugs.  Andrew will once again demonstrate the production methods he uses to create his bespoke, high quality rugs and there will be the opportunity to have a go for the more adventurous among you.

Creative Connections is a chance to meet informally with other creative people to pick up ideas, information and contacts which may be useful in your work.  It’s also a great opportunity to promote your own work and what’s going on creatively in the local area, so please do use it as a platform to let people know about events or projects that you are involved in, or to sound out interest in an idea you’re developing, or to request information.  Why not bring along your portfolio, brochures or other visual material to show your work to others and help develop your contacts?

The Loca team looks forward to seeing you at Creative Connections.  Please contact us if you have any particular access needs.

Please park in the free car park. Andrews studio is under the barriers to the right. There are three small steps up to the workshop with handrails.

The evening is free and light refreshments will be provided.

RSVP to Loca on 01924 488844 or email: loca.admin@loca.co.uk

Filed Under: enterprise, entrepreneurship Tagged With: community engagement, enterprise, enterprise education, entrepreneurship, marketing, professional development, training

Arts Funding in a Web 2.0 World

July 16, 2010 by admin

I tend to agree with JG Ballard when he said:

The funds disbursed by the Arts Council over the decades have created a dependent client class of poets, novelists and weekend publishers whose chief mission in life is to get their grants renewed….

The trouble is the alternatives to pursuing public funding are so damned hard.  They traditionally rely on someone liking your art enough (or believing it to be a decent investment proposition), to want to actually buy it at a price that does not lose the artist money and that values their time and skill reasonably.

But what if we set up a site where artists could pitch their projects at the ‘drawing board’ stage, including the budget necessary to create the work, and then donations were crowd sourced from the web?

It could look a bit like this from the US.

  • Does such a platform exist here in the UK?
  • Could it?
  • Should it?

Filed Under: enterprise, entrepreneurship Tagged With: barriers to enterprise, enterprise, enterprise journeys, entrepreneurship, inspiration, operations, start up, strategy

Making Social Marketing Work – 29th July Leeds

July 2, 2010 by admin

This practical workshop will introduce you to the theory and practice of social marketing – how to use marketing techniques to achieve specific behavioural goals designed to lead to social good.

Whether you are trying to promote healthy lifestyles, encourage people back into work or to start a business, get back into education, or engage in a campaign, an understanding of social marketing can help you to:

  • find new people who want to work on your agenda
  • support them on their journey to make real change happen
  • get the right people at the right events at the right time

What Will You Learn?

You will learn how to:

  • Develop marketing collateral (leaflets, posters and websites) that might just work
  • Use the media effectively – PR and role models that work
  • Build ‘Word of Mouth’ strategies and referral networks
  • Work with ‘gatekeepers’ to ‘gain entry‘
  • Manage introductions in the community

The day will involve some theory and explore a number of examples of good and not so good social marketing campaigns.  Participants will have the opportunity to apply what they learn to a real campaign of their own.

Agenda

What is social marketing and how can I use it?

What behaviours are we trying to promote?

Using Segmentation to Increase Impact

Eating an Elephant – bite sized chunks….

Social Marketing Tools – with a focus on emerging social media (twitter, facebook, wikis etc)

The Role of Traditional Marketing and PR

Developing a Social Marketing Campaign (making a start)

Marketing through Relationships and Networks

Find out more and book your space – http://socialmarketingworks.eventbrite.com

Filed Under: enterprise Tagged With: barriers to enterprise, community, community development, community engagement, enterprise, enterprise coaching, enterprise journeys, entrepreneurship, management, market segmentation, marketing, professional development, social marketing, social media, strategy, training

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