Initiative, creativity and passion are gifts.
They are benefactions that employees choose, day by day and moment by moment, to give or withhold.
They cannot be commanded.
Gary Hamel – The Future of Management
Nor can they be bought.
You can’t get these gifts from employees by challenging them to work harder.
Nor by exhorting them to ‘beat the competition’ or ‘care for the customers’.
You will only get these gifts from employees when you give them a purpose that merits their best.