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Master Class for Creative Entrepreneurs

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Last night I found myself in the very wonderful boardroom at Broadcasting Place in Leeds running a masterclass for students on the MA in Creative Enterprise at Leeds Met.

In essence I told them not to worry about being too focussed (See Norman Perrin’s excellent post on Obliquity).  I introduced them to the ‘baited hook’ strategy, where you cast out lots of juicy baits and see which ones get a bite.  This seems perfect for ‘creatives’ who on the evidence of last night seem incapable of not innovating.  They always have new ideas, skills and visions to bring to market.  My advice….don’t fight it just find a way to get product to market quickly, and if the bites don’t come, then fail cheaply and quickly.  We explored this against a backdrop of ’10 000 hours theory’ that suggests you never have a really tasty bait until you have served your time and really mastered a craft!  You pay your money and you take your chance….

I also did some stuff with them on the importance of building balanced management teams with people who can look after great product, great marketing and sales and wonderful financial management.  A quick dissection of a few businesses in the room showed them to be packed full of creatives – but certainly short, if not completely absent, of real passion for marketing, sales and financial management.  This, to say the least, is a problem.  I hope they recognised that perhaps as well as hanging out with other creatives (who provide validation and yet more ideas) they might need to hang out with a few ‘suits’ in order to get the diversity of passion and skill that their businesses need.  The course tutor said that she could see a look of relief pass across faces when I said that they should not be expected to be great at everything themselves.  That it was OK to build teams, to ask for help.  That someone else should be doing the bits in the business that they hate.  We explored how proper mentoring and coaching could help fill this gaps and that skills could be begged, borrowed and bartered.  The inadequacies of some mentoring programmes designed to help where described by entrepreneurs who had been on the receiving end.  So much mentoring is more about CSR and professional development for the mentor than it is about really helping the entrepreneur.  We also spent much of the evening talking about the merits of ‘kissing frogs’ and seeing which ones turned into to Princes/Princesses!  Don’t just accept the mentor you have been sent.  Go and search for the right one yourself!

The 90 minute masterclass (for me at least) flew by – ending with a riff on the importance of managing your own learning, along with a few insights into how to do this, and keeping yourself on track with your own personal vision for the kind of person you need to be. Staying true to yourself.   Following your muse.

At the end, as has happened several times before when I have done this kind of gig, participants told  me that ‘I really understood the way that artists think and work’.  This reaction initially puzzled me.  I have a degree in Physics and a schooling in enterprise and entrepreneurship.  I did once read Gombrich’s History of Art and I do know what I like….but how could I have developed any real insight into the psyche of the artist?

The truth is of course that artists are people too.  The same ideals of psychology, personal growth, honesty in work, and staying true to a personal vision and values apply whether you are an artists, physicist, engineer or nurse.  The real secret of my work here is connecting with people about their personal visions – and not getting sucked into the nitty gritty of the business.

I’d love to do more of this kind of short masterclass – so if there are any opportunities out there do get in touch!

Development as Freedom – Enterprise as a Key?

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Last night Nobel prize winning Economist and philosopher Amartya Sen gave an address with Demos and the Indian High Commission.  Sen has spent a lifetime studying poverty, its causes and how it may be alleviated.  His writing is dense, often supported with mathematical arguments.  He is not an easy read.  By his own admission he is a theorist and a researcher.  It is up to others to put his research into practice.

So what does Sen have to say?  How is it relevant to enterprise?  Well here is my interpretation and, no doubt, gross simplification – tentatively offered….

  • Poverty is fundamentally rooted in injustice – the problem is not that there is not enough – but that it is not shared
  • The challenge is to give more people the power that they need to play a positive and powerful role in markets; This means accessible and relevant processes to develop individual capabilities and power
  • Development is a measure of the extent to which individuals have the capabilities to live the life that they choose.  It had little to do with standard economic measures such as GDP.
  • Helping people to recognise choices and increase the breadth of choices available to them should be a key objective of development.
  • Developing the capability and power of individuals provides a key to both development and freedom
  • Development must be relevant to lives, contexts, and aspirations
  • Development is about more than the alleviation of problems – stamping out anti social behaviour, teenage pregnancies, poor housing and so on.
  • It is about helping people to become effective architects in shaping their own lives
  • We need practices that value individual identity, avoid lumping people into “communities” they may not want to be part of, and promote a person’s freedom to make her own choices.  Promoting identification with ‘community’ risks segregation and violence between communities
  • Society must take a serious interest in the overall capabilities that someone has to lead the sort of life they want to lead, and organise itself to support the development and practice of those capabilities
  • We should primarily develop an emphasis on individuals as members of the human race rather than as members of ethnic groups, religions or other ‘communities’.  Humanity matters.
  • We need to make the delivery of public education, more equitable, more efficient and more accessible

Clearly Sen is not arguing that everyone should start their own business.  Entrepreneurship is on the agenda but not at the top of it.

He is arguing for enterprising individuals and challenging us to develop our society in a way that encourages and supports them.

Anyone for enterprise?

Enterprise for All – Wednesday 31st March 2010 Free Conference

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Unleashing Enterprise is creating a partnership for all enterprise educators to pioneer a culture of enterprise across the East Midlands. The partnership is managed by the East Midlands Development Agency (emda) and developed in close partnership with educators, employers, enterprise agencies, policy makers and funding organisations. The programme is helping to facilitate a more cohesive and planned approach to the development and delivery of the enterprise offer in the East Midlands. It is also helping to promote opportunities for all people, but mainly young people, to take up the enterprise skills offer in their schools, communities or places of work.

The annual Unleashing Enterprise conference takes place on the 31st March at the East Midlands Conference Centre. Entitled “Enterprise for All?”, the conference comes at an exciting time for those working in the field of enterprise capabilities with the enterprise skills agenda shortly to be included within the Regional Skills Strategy. With entrepreneurs heralded in popular media as much as in business journals these days, it is easy to assume that enterprise activity is readily understood and accessible to all. But is it? Or should it be?

2010 is a good time to take stock of activity that is being developed along the “golden thread of enterprise” and Enterprise for All will do just that.

Keynote speakers lined up for the conference confirmed thus far include:

  • Mike Chitty, Author of the BLOG, “Enterprise & Entrepreneurship in the Community”
  • Andrew Morgan, Skills and Communities Director at emda
  • Toby Reid, Nottingham based entrepreneur and ex-graduate of NTU’s the Hive and founder of business reality website http://www.inafishbowl.com/

There will also be an enterprise market place showcasing the best of enterprise in the East Midlands. Attendance at the conference is free for delegates and agencies that want to participate in the market place.

If you wish to register for this event please complete the online booking form

Chance for those outside the East Midlands to see what’s going on.

An Enterprise Escalator? No Thanks! Give Me a Sherpa Instead

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Kevin Horne is the CEO of Norfolk and Waveney Enterprise Services (NWES) ‘one of the leading business support organisations’ in the UK.  NWES is a members of the National Federation of Enterprise Agencies and Kevin has written a piece drawing attention to the NFEA’s Enterprise Manifesto.

Kevin goes on to describe the ‘Enterprise Escalator’ which provides a ‘comprehensive customer journey’, comprising:

  • Outreach and awareness raising.
  • Pre-start advice.
  • Start-up training.
  • One to one support.
  • Access to finance.
  • Mentoring.
  • Networking.

On the surface, good sensible stuff.  But it perpetuates a myth.  The ‘escalator’ implies that, if start up is right for me, I just have to get on and I will effortlessly ascend to the next level.  It is a false promise.  It is the enterprise fairytale.  Real world is less ‘escalator’ and more ‘snakes and ladders’.  Less gentle trip to the shopping centre and more laying siege to the mountain.  It is life making work.

And what if it is not right for me?  Kevin rightly suggest that we need to signpost to other services – but will any of those really help?  I have seen too many people with aspiration and potential be sent back to the job centre because the job of helping them find their enterprising feet will just take too long.  It won’t fit with the neatly packaged funded services that look to provide a start up fast track.

Perhaps we should offer an enterprise sherpa service.  Someone who has managed the ascent before – but who has also, on occasion, failed.  Someone who recognises that this is a risky endeavour and needs to be carefully managed if it is not to cause damage.  Someone who can recognise when the time is right to push for the summit and when the time is right to do more training and preparation at low levels.

If we are to engage people in communities then we have to engage them ‘where they are at’.  Some will already have made it to base camp and are hungrily eyeing the peak.  It might not quite be an escalator but we can certainly pass them the oxygen, clip them onto the fixed ropes and wish them luck.

But many remain in the valleys and seldom look to the cloud covered tops.

We have to personalise our services and we have to recognise that many are not yet close to being  ready to start a business – now is not the time to launch an assault for the summit – but instead to weigh up the pros and cons of even considering a short trek.

Different people are at different places.

Some will be highly motivated but with few skills.  Others will have skills (that they often don’t recognise) but little or no motivation.  Some will have neither motivation nor skill. A precious few will have both.

The real ‘enterprise’ challenge is to engage those who have already decided that the ‘labour market’ is not for them and to encourage them to reconsider what they can do with their lives.  It is about reconnecting them to their aspirations, helping them to find belief and confidence and finding ways in which they can unstick their lives and make progress.  It is about helping them to see that their is an enterprise journey that might be right for them.  Can we cost effectively extend our sherpa service to engage and inspire them?  What are the costs of not doing so?  This should be the realm of the enterprise coach.

It is often a protracted job that requires a long term, strong, supportive, challenging, trusting and non-judgemental relationship.  It is not about the ‘Enterprise Fairytale’ and fast start ups.  It is about the hard work of developing people and helping them to find ways to dare to move forward again.

I wonder if Enterprise Agencies have the skill and commitment to required to develop an enterprise based service that will really start where many people are at?

The Leash Fetish

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  • Unleashing talent
  • Unleashing creativity
  • Unleashing potential
  • Unleashing enterprise
  • Unleashing entrepreneurship

These aspirations I see nearly every day of my working life.  There is always something or someone to be ‘unleashed’.

But, where is the leash meister?  The evil one who holds us back?

Most systems of parenting, education and employment are designed to establish control, compliance, conformity and predictability.

Perhaps there are some systemic changes that we might make so that the challenge of unleashing is consigned to the history books?

But the real challenge is to recognise that with the transition to adulthood the leash IS off.  

We are free to choose and to act.  But like a dog that has been chained up for too long – when unleashed many of us have little desire to go beyond our former boundaries.

We ‘know’ our place and we stick to it.

The role of the enterprise educator is not to teach about business.  Nor is it to parade in front of students waving tenners inciting them to grab it!  Nor to put on yet another inspirational conference with a secret millionaire, dragon, apprentice or teenage entrepreneurial prodigy.

It is to help us to recognise that the leash has been slipped.  And we can begin the journey of becoming the person that we want.  And to show us how we can help ourselves and our peers to explore what we might be able to achieve through association, collaboration, perseverance, learning and skill.

This is the role of the enterprise educator.