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Master Class for Creative Entrepreneurs

March 18, 2010 by admin

Last night I found myself in the very wonderful boardroom at Broadcasting Place in Leeds running a masterclass for students on the MA in Creative Enterprise at Leeds Met.

In essence I told them not to worry about being too focussed (See Norman Perrin’s excellent post on Obliquity).  I introduced them to the ‘baited hook’ strategy, where you cast out lots of juicy baits and see which ones get a bite.  This seems perfect for ‘creatives’ who on the evidence of last night seem incapable of not innovating.  They always have new ideas, skills and visions to bring to market.  My advice….don’t fight it just find a way to get product to market quickly, and if the bites don’t come, then fail cheaply and quickly.  We explored this against a backdrop of ’10 000 hours theory’ that suggests you never have a really tasty bait until you have served your time and really mastered a craft!  You pay your money and you take your chance….

I also did some stuff with them on the importance of building balanced management teams with people who can look after great product, great marketing and sales and wonderful financial management.  A quick dissection of a few businesses in the room showed them to be packed full of creatives – but certainly short, if not completely absent, of real passion for marketing, sales and financial management.  This, to say the least, is a problem.  I hope they recognised that perhaps as well as hanging out with other creatives (who provide validation and yet more ideas) they might need to hang out with a few ‘suits’ in order to get the diversity of passion and skill that their businesses need.  The course tutor said that she could see a look of relief pass across faces when I said that they should not be expected to be great at everything themselves.  That it was OK to build teams, to ask for help.  That someone else should be doing the bits in the business that they hate.  We explored how proper mentoring and coaching could help fill this gaps and that skills could be begged, borrowed and bartered.  The inadequacies of some mentoring programmes designed to help where described by entrepreneurs who had been on the receiving end.  So much mentoring is more about CSR and professional development for the mentor than it is about really helping the entrepreneur.  We also spent much of the evening talking about the merits of ‘kissing frogs’ and seeing which ones turned into to Princes/Princesses!  Don’t just accept the mentor you have been sent.  Go and search for the right one yourself!

The 90 minute masterclass (for me at least) flew by – ending with a riff on the importance of managing your own learning, along with a few insights into how to do this, and keeping yourself on track with your own personal vision for the kind of person you need to be. Staying true to yourself.   Following your muse.

At the end, as has happened several times before when I have done this kind of gig, participants told  me that ‘I really understood the way that artists think and work’.  This reaction initially puzzled me.  I have a degree in Physics and a schooling in enterprise and entrepreneurship.  I did once read Gombrich’s History of Art and I do know what I like….but how could I have developed any real insight into the psyche of the artist?

The truth is of course that artists are people too.  The same ideals of psychology, personal growth, honesty in work, and staying true to a personal vision and values apply whether you are an artists, physicist, engineer or nurse.  The real secret of my work here is connecting with people about their personal visions – and not getting sucked into the nitty gritty of the business.

I’d love to do more of this kind of short masterclass – so if there are any opportunities out there do get in touch!

Filed Under: enterprise, entrepreneurship Tagged With: business planning, enterprise, enterprise education, enterprise journeys, entrepreneurship, inspiration, management, marketing, operations, professional development

Enterprise Show 2010

March 5, 2010 by admin

Enterprise Show Poster in Leeds

Enterprise Show is on its way to town again.

Wasn’t it this couple, on this setee who featured in last years adverts for the Enterprise Show?

I wonder if they will ever start….

And  ‘We’ve got all you need to know in ONE day‘ ….

You show me an entrepreneur who says they learned all they need to know in ONE DAY and I will show you a liar.

Now where is that number for advertising standards…

Filed Under: enterprise Tagged With: Business Link, community engagement, enterprise, entrepreneurship, marketing, strategy

Your work is NOT person centred if…

February 4, 2010 by admin

My inbox is rammed with emails from various agencies of the State claiming that they are developing person centred approaches to service design, delivery and development.

Most are not.

  • If you have set up a service designed to promote behaviour change because you have been told/asked/contracted to do so by a policy maker – then your work is not person centred – it is policy centred
  • If you have developed a service that only works on predefined agendas, with pre-defined ‘solutions’ and services, then your work is not person centred – it is service centred.
  • If your service works on a  premise that service users are in some way broken, faulty or otherwise in need of your modification (smoking cessation, weight management, more entrepreneurial, better CV and qualifications etc) then your work is NOT person centred.
  • If you push your services on people without being invited, using systems of sticks and carrots, and large marketing budgets, to promote engagement – then your work is not person centred – it is, to some degree at least, manipulative and coercive.
  • If you make decisions that prioritise achieving targets over the wellbeing of the people that use your service – then your work is not person centred.  It is target centred.

Person centred work is done:

  • At the invitation of the person – they invite you to work with them – primarily based on their perception of your relevance to them and their agendas.  If people are inviting you to work with them and finding the process helpful then word of mouth will soon spread and you do not need to spend vast sums promoting your service.
  • When the person sets out their agenda and accesses the support that they choose (rather than those that your agency is set up to deliver).  They always have choices and person centred work helps them to recognise these and prioritise amongst them.
  • When interventions let the person decided whether they wish to engage with ‘professional service providers’ and/or with their neighbours and peers – they don’t assume that the solution lies with experts and ‘mainstream’ providers.
  • When the ‘whole’ person is acknowledged and accepted – not when we fragment them according to our service design.  If we have a service that is just designed to promote health, crime reduction or entrepreneurship – then we are not person centred.

This matters enormously.

Once we start to take the ideas and ideals of person centred working seriously we can transform the impact of the so called ‘helping services’.  Instead of a Nanny State we can have an enabling and empowering state.  And people can really start to recognise their own responsibility for helping themselves in a context that is out to help rather than to fix.

Carl Rogers in On Becoming a Person had this to say:

It has gradually been driven home to me that I cannot be of help …by any means of any intellectual or training procedure.  No approach which relies upon knowledge, upon training, upon the acceptance of something that istaught, is of any use.  These approaches are so tempting and direct that I have, in the past, tried a great many of them.  It is possible to explain a person to himself, to prescribe steps that should lead him forward, to train him in knowledge about a more satisfying mode of life.  But such methods are, in my experience, futile and inconsequential.  The most they can accomplish is some temporary change, which soon disappears, leaving the individual more than ever convinced of their inadequacy.

The failure of any such approach through the intellect has forced me to recognise that change appears to come about through experience in a relationship.

…

If I can provide a certain type of relationship, the other person will discover within himself the capacity to use that relationship for growth, and change and personal development will occur.

Carl Rogers – On Becoming a Person

So my plea to you: If your work is not genuinely person centred – please don’t say that it is. You will just be serving to reduce the chances of genuinely person centred approaches ever getting a fair crack at the whip.

And if you you want to explore how you can adopt genuinely ‘person centred’ approaches then please do get in touch!

Filed Under: management Tagged With: community, community development, development, enterprise, inspiration, management, marketing, operations, outreach, policy, professional development, strategy, training

John Hegley – Enterprise Poet!

May 15, 2009 by admin

The Price of Art in Luton

On the bridge approaching the railway,
the man was begging.
I said draw me a dog
and I’ll give you a quid.
So I gave him some paper
and he did.
And I said, there you go, mate,
you can make money out of art!
Will you sign it?
As I handed him the one pound thirty-odd
I had in my pocket,
he informed me that the signed ones were a fiver.

More John Hegley here and here.

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Filed Under: enterprise, entrepreneurship Tagged With: customers, enterprise, entrepreneurship, marketing, outreach, training

Find Their Enterprising Soul

March 30, 2009 by admin

Enterprise is not the same as entrepreneurship.

Being enterprising has little to do with starting businesses.

Enterprise is ALL about:

  • recognising how things are,
  • recognising how you would prefer them to be
  • having the self confidence, ideas, plans and taking action that helps to narrow the gap.

If we start from this premise we will find that we can engage far more people in learning the skills of enterprise than if we start with the tired old ‘Have you got  a great business idea?‘ line.

We enterprise professionals might even find that we get taken seriously by educators and community activists.  We might even find that we have something really powerful to offer to the social and economic development of communities.

And if we engage  people in ‘finding their enterprising soul’ then there is a good chance that some of them will go on to start businesses and social enterprises as they start to exercise their enterprise muscles.

Sounds exciting?  Then PLEASE leave a comment, get touch and ask others to the same.

Let’s reclaim enterprise from the ‘men in suits’.

Filed Under: enterprise Tagged With: community, community development, community engagement, enterprise, enterprise journeys, marketing, operations, outreach, professional development, social capital, social enterprise, strategy, training

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