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Why An Alternative LEP?

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It is early days for Local Enterprise Partnerships.  And I wish them well.

But the early signs are that they are made up, more or less, of the usual suspects, working in the usual ways, making the usual assumptions – and may produce the usual results.

So following conversation with a few people who seemed to share these concerns and expressed an interest, here is The Alternative LEP.  A place where the usual and not so usual suspects can share ideas, work in unusual ways, explore the potential of starting from fresh assumptions and discuss the kind of economic and regeneration activities that might be developed as a result.

What if LEPs:

  • worked to ensure that the economy existed to serve people (all of us) instead of us existing to serve it?
  • refused to look at the economy in isolation but as one part of a much wider system including people and the environment?
  • really embraced the debate around the challenges of continued economic growth and its impact on the environment – instead of presenting economic growth as entirely a good thing?
  • explored and developed enterprise as a quality of communities, localities and people instead of focussing on old school economic measures such as GDP?
  • focused on investment in local people and communities rather than attracting investors from elsewhere – a preference for economic gardening over economic hunting
  • recognised the historical failure of such organisations to successfully plan the economy and provide the infrastructure required – and instead of trying to ‘take charge of the local economy’, ‘facilitated local enterprise’?
  • understood that we can’t ‘develop’ economies  or communities.  But we can help people to develop  – and people are great at building both community and the economy – given the chance

If we started from these assumptions perhaps we would commission some very different activity…

Why ‘enterprise’ trumps ‘entrepreneurship’ and ‘economic’

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I think that enterprise is much more important for our communities than either entrepreneurship or economic development.

Entrepreneurship focuses on encouraging people to move into self-employment or to start, or grow their own business.

Enterprise is about people thinking about their current situation and how it might be improved and developing strategies that will move them towards their preferred future.

By promoting enterprise in this way we will of course encourage entrepreneurship. As people become more enterprising they may, on occasion, need to start a new business to get them from where they are to their preferred future.

However our default setting should be to dissuade people from starting a business. If we can easily put them off, then it is likely that they would not have the necessary perseverance to make the business work. If they are insistent that only by starting a business can they become the kind of person that they wish to be and create the kind of future that they wish to have, then, and only then, should we roll our sleeves up and do all we can to help them succeed in their entrepreneurial venture, safe in the knowledge that they have the determination and persistence that they will require to succeed.

By adopting a premise that we should persuade as many people as possible not to start a business I believe that we can significantly increase the survival rate of those businesses that do start-up. As people in the community begin to see businesses that are both well thought through and successful taking hold, more and more will begin to believe that starting a business is not, almost inevitably, going to end in more debt and misery.  Slowly but surely start up rates too will start to climb.

However, even in the most entrepreneurial communities it is likely that fewer than 10 in 100 people of working age are ever likely to start their own business.  I would contend that of those hundred people every one of them could benefit from learning how to become more enterprising. That is, how to identify their current situation, how to recognise what an improvement might look like, and to put in place plans and actions to move in that direction.

This is why I think that enterprise is much more important, as a concept or a philosophy, for our communities than entrepreneurship or ‘economic development’. If we wish to have more entrepreneurial communities then we must start by first making them more enterprising.

In The Alternative LEP we will endeavour to remember that the E stands for Enterprise, not Entrepreneurial or Economic.

Developing Enterprising Artists Using Open Space

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Yesterday I was invited to help Axis and the ever wonderful Culture Vulture to run a ‘Cultural Conversation’ to help a group of around 60 artists, project managers, collectors and gallery managers to explore the role of social media in supporting their work.  The group included some social media users and ‘experts’ (I use that word cautiously) and one or two technical types.  Peopl trsavelled from all over the north of England to take part and the venue at Project Space Leeds was rammed!

Instead of using the default setting of finding some experts to explain it all to the numpties we went with an open space meeting.  In this format groups of people meet to explore as peers the issues and topics they wish to explore.  They set the agenda, in real time on the day, and learn by exchanging experiences, insights and challenges.  They talk to each other, like human beings, in conversations.

In under four hours the group of 60 were each able to attend 4 conversations chosen from a schedule of 18 or so.  The topics included:

  • ‘What is Twitter and How Do I Use It’
  • Social Media Dialogue as Artwork’
  • I am Completely Overwhelmed! Where Do I Start?
  • Using Social Media for Critique

and many more.

Despite the fact that there are no experts holding forth, no lectures and no exhibitions the feedback from those who attended was excellent.  They enjoyed the process, they learned a lot, and most (perhaps all?) went away enthused about increasing or changing the way they use social media either to produce or attract and audience to their work.

This kind of open space conversation that builds relationships amongst participants and fosters enquiry and peer learning, rather than sitting passively while an expert holds forth, seem to me to be consistently effective ways to both build the social capital that forms the bedrock of an enterprising community and enable them to access the insights that they need to know, right now.  Indeed as the afternoon wore on a few new conversations were added as people though ‘Right, know I need to find out about….’

60 people smiling, laughing, talking, challenging, enquiring and advocating.  In short being human and exploring the implications of social media for something that they love.

A low cost, high value and extremely productive contribution to the enterprising ecosystem.  At a time when we need to be creating more value for less cash I can’t help that the world of enterprise development needs to embrace this type of peer to peer learning event.  We not be able to do much to improve the transport infrastructure in the city without a great big dollop of cash from government, but we can surely improve the enterprising infrastructure for next to nothing!

Some more thoughts were captured on the day in this audioboo – Why Open Space Works for Artists

Dock Street Market – and the role of the Leeds communities

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I went to a very wonderful opening for Dock Street Market last Friday.  It used to be a decent enough shop that had many fans and reportedly turned over a million a year.  But still it could not survive.

Now the shop has been taken over by a number of local artisan producers and entrepreneurs, all of whom offer a phenomenal product.  We have fish and chips reinvented by the wonderful Fish &, excellent north Italian coffee and more from Bottega Milanese, superb breads from the Riverside Sourdough Bakery and more.  The people behind these businesses are phenomenally hard working and focussed on quality, service and value.  They are doing their bit to make the collaborative project a success.

But my interest is in the role of the rest of us.  The fine citizens of Leeds.  Of the 700 000 plus people that live in the city, my guess is that the vast majority will not even know that the Dock St Market exists.  They are ‘strangers’ to the market.  Perhaps 10 ooo or so are aware of the market and certainly a couple of hundred rocked up at the opening last week.  These constitute ‘prospects’.  People who know the market exists and may become customers.

But customers so far, by definition, are a smaller group.  Having only just opened not many of us have had the chance to spend our cash in Dock Street Market yet….

A large part of the success of the market will depend on the rate at which strangers are turned in to prospects, prospects are turned into customers, and customers are turned into loyal supporters of the brand.

Historically this process of marketing and sales would be down to the entrepreneurs.  This is their job.  But I am interested in the role of the rest of us.  Those who are already prospects and customers, and our ability to help in the sales and marketing process.   Our power to influence others to check out and support the development of the great independent traders  in Dock Street Market.

Because the ability of a community to support great business is perhaps as important in developing an enterprise culture as the development of the entrepreneur.

Social media has amplified the voice of the prospect and the customer.  It can help to reach the strangers.  As can word of mouth strategies based on good quality referrals and introductions.

So of course let us keep giving the entrepreneurs the training and skills that they need.  But let us also consider how we can equip the rest of us to properly support businesses in our community.

Good luck to all behind the Dock St Market venture.  And let’s see just how much the rest of us can do to really support the kind of independent, artisan based businesses that many of us say we want to see thriving in Leeds.

You can find Dock St just south of the river.  It is well worth checking out!

More on Dock Street Market. And More…from Bronchia