Imagine a client who is about to commit him/herself to a significant investment in a new business.  The market does not seem to be there.  The finance is not yet in place.  The business (from any logical rational perspective) looks like a money pit.

Yet they know they can make it work.  They can see the business in its final form.  They know that they will find a way.  They just need to commit to it.  So they make the investment.  They burn their bridges.  There is no going back.  They have to find a way.

You ask them why they are so sure that the business will work.  They answer,

“I just know it will work – I can feel it in my bones”

or perhaps

“God told me to do this – he will find a way”

or

“I know it is a risk – but it is a risk that I comfortable to take”.

Now just suppose they are the Head of Sony on the brink of launching the Walkman – even though all the business anlaysts were screaming – DON’T DO IT.  Or imagine your client is Rupert Murdoch, about to launch Sky Sports – even though the market research says that overwhelmingly people will not pay to watch football matches on satellite TV.

Now imagine it is a local person about to launch into their first enterprise – no financial reserves to fall back on.

• How would you handle the situation?
• What would you say?
• What would you do?
• Who else might you involve?

If you manage a support service – how would you want your advisers and coaches to handle it?