- Firstly you have to be prepared to be obsessed by high performance, improvement and making the most of potential. Organisational rhetoric will always advocate this. However, in practice the rhetoric of excellence is dropped in favour of more pragmatic and easily achieved compromises.
- Secondly, enlightened management practices can feel very uncomfortable especially to begin with. They are not our default management style. Our spontaneous management style is an expression of our deeply held, often subconscious, values and beliefs. And sometimes these are driven by more more traditional management concepts of power and control and more of a focus on the task than on developing the potential of the team to deliver excellence. So we wrap ourselves in the tools and techniques of enlightened management but underneath there is always a little voice saying ‘Just give a few orders, crack a few heads and get things done’. Only if we persist will we recognise that relationships are improving, more initiative is being shown, teams are performing better and genuine progress is being made. Only then will the nagging voice encouraging us to revert to the old fashioned ways start to fade away. And this is a process of substantial personal development. It is the process of becoming a different person with different attitudes and beliefs about what ‘excellence in management’ is all about. Now the tools and techniques of ‘enlightened management’ feel much more congruous with who we are as a person.
- The third difficulty is the response of your team and the wider organisation to your changing management style. You start to use regular 121s, you give and seek feedback – frequently. Furthermore you expect it to be acted upon. You start coaching – everyone in your team – and expecting things to get better on a weekly basis. And you delegate consistently and well – not from a place that says ‘I can get some of my work done by others’ – but from a place that says ‘giving people the opportunity to take on these challenges will help them to develop and keep them interested an fulfilled in their work’. And what response do you get? Often it is a combination of surprise, discomfort, antagonism and disbelief. Usually there is a hope that if we can just keep things quiet for a while you will get over whatever training programme you have been on and things will get back to the mediocrity that passes for normal.
Maslow on Management

First published back in the 1960s Eupsychian Management made neither the best sellers list nor the bookshelves in airports and railway stations. In fact it barely sold its first modest print run. No doubt this was in part because the business book industry had yet to take off, and in part because of his obscure choice of title. Re-published as ‘Maslow on Management‘ almost 40 years later it seems to be creating a bit more of a stir.
Maslow was one of the the fathers of ‘Third Force’ or ‘Humanistic Growth’ psychology. (First force psychology was that of the Freudians and Jungians; second force was that of the behaviourists – Skinner and his pigeons.) Third force or human growth psychology was developed by Freud, Rogers, Fromm, Adler and Maslow as a serious attempt to understand human potential and how it can best be realised.
In the early 1960s Maslow spent a summer observing life in a business and maintained a journal that reflected his observations and thoughts on the practice of management and the relevance of third force psychology to the world of commerce – and vice versa. This journal became ‘Maslow on Management‘.
Maslow was a contemporary of Drucker and one of the things he found was that much of what Drucker had written about effective and efficient management as a theorist and consultant with no psychological training was aligned with Maslow’s own thinking. Management theory and Third Force Psychology converged on a set of ‘truths’ about management and the realisation of human potential – individual, team organisational and social. Wow!
As Maslow said:
…this is not about new management tricks or gimmicks or superficial techniques that can be used to manipulate human beings more efficiently. Rather it is a clear confrontation of one basic set of orthodox values by another newer system of values that claims to be both more efficient and more true. It draws on some of the truly revolutionary consequences of the discovery that human nature has been sold short.
The point of the excercise?
The point of the exercise is to do work you care about with people that matter.
Managers who can help employees find the ‘space’ to do work that they care about with people that matter will soon find themselves recognised as an outstanding leader of a high performing team.
- Do you know what your team members care about – really?
- Do they get to work on those things?
- What are the success stories that show that your organisation and its people (still) matter?
- What can you do to make your company ‘matter’ more?
Urgency and Influence: The Role of the Manager in Uncertain Times
The news is full of ‘sub-prime crises’ and ‘credit crunches’. Whether we are on the edge of a real recession, or just talking ourselves into one, I am not sure – but either way it is sensible to prepare for rougher times ahead.

At these times good managers know how to develop a sense of urgency in the organisation to make sure it is ‘battened down’ when the storm hits. They set deadlines, chase progress and generally tighten up on both effectiveness and efficiency. By making sure that everyone is engaged in ‘doing something’ they manage to keep morale high and opportunities to wallow in self-pity to a minimum. They develop contingency plans, including drastic measures such as redundancies should they be necessary.
The very best managers maintained this sense of urgency when the waters were calm and progress was good. They truly were making hay while the sun shone. The focus of the urgency in such times should be more strategic:
- building high performing teams and cultures – capable of creating more value at lower cost than the competition – through recruitment, development and retention
- scanning the environment to see where the next storms are brewing and plotting the best course available
- building customer loyalty and commitment so that the customer base is retained when things get rough
The average and the great manager are also separated, in my book, at least by the way that they handle the whole concept of influence and control. The average manager looks on tough times as ‘just one of those things’ that ‘we will get through somehow’. They become almost passive, certainly defensive, victims of the economic downturn, just trying to keep the wheels in motion until ‘things pick up’.The very best managers have a story to tell and a plan to put in place that will give the organisation every chance of coming through unscathed. They actively manage the situation and ensure that everyone is engaged in looking for ways to drive up value and reduce costs. Managers who have been using 121s effectively for a while will find they really come into their own as they can help to dispel rumours and keep everyone focused on the required objectives.
Understanding Your Organisation – Part 1
Most of the managers that I work with have an incredibly detailed knowledge of the organisations that they work in – or at least of the parts of it that they come into regular contact with. Far fewer have a good understanding of what their own organisation looks like from a more strategic or higher level perspective. This imbalance in perspective can cause too much focus on the here and now and not enough consideration of the medium and longer term. This deceptively simple, yet powerful model can help to restore a bit of balance.
It starts of with a recognition that every organisation does something (operations) for someone (customers). Whether the operation is about providing a service or a product – understanding what you provide to your customers – and their level of satisfaction is clearly important.

Just considering these two parts of the organisation can raise a host of powerful questions:
- Who are our customers?
- Why do they choose us?
- What do they love about we do?
- What do they hate?
- What do they pay for? What else might they pay for?
- What do they use? What else might they use?
- How are our customers changing?
- How efficient are our operations?
- How effective are they?
- Where is there most scope for improvement?
- Who is responsible for managing operations?
- Who is responsible for managing customers?
- How effective is the working relationship between them?
Now let’s add a third component to the organisation that will help us to thrive into the future – a cunning plan – a strategy.

The strategy loop invests time and money in thinking about what the organisation should be doing today if it is to continue to thrive in the future. In simple terms the operational loop is about earning today’s bottom line. The strategy loop is about ensuring tomorrow’s. In many organisations the strategy loop is almost vanishingly small. Only a few people ever think about it – and acting on it is even rarer! Sometimes ‘strategy’ is done on an annual basis usually tied up with the planning process and budgeting. Often it is done in a top down way – strategy is conceived in the board room or the chief execs office and handed down for implementation. Frequently it does not exist at all!
This strategy loop opens up some further challenging and potentially very valuable questions:
- What is our strategy?
- How is it developed?
- Who is responsible for developing it?
- How is it communicated?
- Who is able to shape it?
This gives us a fuller picture of the organisation – but it is still not complete. A final component is required to link strategy and operations together. A component to ensure that operations inform strategy and that strategy is put into practice in operations. This component is management.
This is just about the simplest complete model of an organisation that I can imagine. A manager who is able to develop well founded knowledge of customers, operations, strategy and management is well placed to succeed.
A management team that is able to ensure balanced development of operations, management and strategy – driven by a thorough understanding of customers and their changing needs should be unstoppable.
- Is management equally effective at developing both operations and strategy?
- Does management make sure that what happens (operations) takes full account of strategy?
- Who is responsible for management in your organisation?
- How could management be improved?
This simple model of the organisation can provide a powerful catalyst for diagnosis and improvement.
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