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An Enterprise Marketing Fiasco?

July 8, 2008 by admin

I have been doing some work for a while now with LEGI practitioners in Leeds looking at the quality of marketing that we use to promote enterprise services and the people that might respond to it. Below is a piece of (non LEGI) marketing collateral that is currently doing the rounds. I think it originates from Business Link – and is featured on their website.

All, the following FREE events are happening on:

14th July 5pm to 9pm at Met Hotel, Leeds
15th July 9.30 to 1.30 at Agbrigg/Belle Vue Community Centre, Wakefield
22nd July 5pm to 9pm at Leeds Media Centre
8th September 9.30 to 1.30 at St Roberts Parish Centre, Harrogate
18th September 9.30 to 1.30 at The Tower House Hotel, Halifax
29th September 9.30 to 1.30 at the Town Hall, Bridlington

Title:
Explore! – Motivational events for the BAME (Black and Ethnic Minority) and Diverse communities

Motivational events are aimed to enthuse, inspire and excite BAME and Women groups into exploring the world of business. These events will also offer further information on what to do next and how to move your idea forward.

Who should attend?
Individuals from BAME and Diverse communities who are looking to start-up in business and who will be inspired to make their business ideas a reality.

What will it cover:

  • Why you want to start your own business?
  • How to generate more ideas
  • Where to find customers
  • Building Confidence
  • Gaining inspiration from success
  • Learn from inspirational key note speakers
  • Showcase of successful entrepreneurs
  • Information sources and networks
  • Friendly people to talk through your idea

To find out more about these FREE events or to book a place immediately you can call on 0845 xxxxx or email xxxx

For more information about these and other events visit www.businesslinkyorkshire.co.uk and click on ‘Events’

Well it’s another piece of lovely piece of ‘enterprise’ marketing.

When you go the Business Link website (as instructed in the e-mail) to try to find more information about these events it takes a while to find exactly the information that is given above – no extra information at all!

When I rang the telephone number I got a loud piece of ‘Dire Straits/Mark Knopfleresque’ guitar music – almost painful on the ear – and I like Dire Straits!

At the third attempt I was successfully transferred to someone who worked on the events team who promised to e-mail me some further information. I am still waiting…watch this space…

The piece is written in a very passive and remote style.

It talks about BAME and Women Groups in one line and then BAME and Diverse communities in the next.

It talks about these communities rather than to individuals from these communities. (Is it just me or is this (close to being) insulting?)

I am not a marketing copywriter – but I can recognise this as BAD! It is unlikely to motivate anyone to want to attend the events.

What qualifies as a ‘diverse community’?

Are we really happy to group BAME/Women and Diverse communities into a workshop? Seems to me that only Caucasian men from ‘non-diverse’ communities need not apply!

Has it become ‘OK’ to use this sort of language in tokenistic efforts to be socially inclusive?

I don’t think so!

Or am I the one who is losing the plot?

ADDENDUM

I am delighted to say that I did get my e-mail from Business link – with exactly the same information that was on the website. They also gave me the name of the organisation that is running the programme and told me that one of the dates have been cancellled.

Filed Under: enterprise, entrepreneurship, management, Uncategorized Tagged With: community, enterprise, entrepreneurship, management, strategy, Uncategorized

Enterprise, Entrepreneurs and the Fine Art of Progress

July 8, 2008 by admin

‘Enterprising’ people can recognise a gap between the way the world is, and the way they would like it to be and are taking actions that they think will help to close the gap between the two.

They are practitioners of the fine art of progress. I would also make a case that everyone is already enterprising, acting in ways that we think will make things better. We are all practitioners of the fine art of progress.  It is a fundamental characteristic of of healthy people.  It is just that some – many –  of us have got ‘stuck’.

For some the nature of ‘progress’ is purely personal – making things better for themselves and their immediate families. For others it is a much more social objective – about making things better for others or for the planet. For the vast majority it is some combination of the two – which is why the distinction between the entrepreneur and the social entrepreneur, enterprise and social enterprise is such a tricky one to maintain.

If we want to develop more enterprising communities then our task is to:

  • encourage more people to reflect on the gap between the way the world is and the way they would like it to be;
  • nurture the skills and passions required to help more people believe that they can take action to close the gap;
  • help people to recognise that action can and often does lead to progress;
  • recognise that each ‘failure’ represents progress – a lesson learned.

It is about helping more people to become active citizens in shaping their own futures rather than to be passive consumers of whatever ‘life’ throws their way. It is about helping ‘stuck’ people to ‘unstick’ themselves.  If we can help more people to get on this ‘enterprise journey’ then incredible progress becomes possible. We will be building more enterprising communities. We will even find that the business startup (and survival) rates go up as some enterprising people become entrepreneurs. This will be a by-product of our efforts to develop a more enterprising community and not a cause of it! Indeed by pusuing business start-ups direclty we may become the victims of at least two unintended consequences:

  • we ‘skim’ the most enterprising people from the least enterprising communities
  • we temporarily increase start-up rates with a parallel increase in business failure rates  – the net result of which is more people even more certain that ‘enterprise’ is not for them

In some of the most deprived communities we have to recognise that large numbers of people have become stuck. The options for progress that they see are narrow. Their belief in their own ability to make progress has been eroded. They have little or no confidence in their own skills or their ability to develop them. This is one of the reasons that I have been finding out more about the work of The Pacific Institute.  The Pacific Institute started life in 1971 with a simple idea – if you open people’s mind to their own potential and how to achieve it, step changes in organisational and community effectiveness will follow.

Last week I had the pleasure of meeting with Dr Neil Straker who heads up TPI here in the UK. I found out that they are already massively engaged with Leeds City Council and with Education Leeds – although the links to enterprise in the city do not yet seem to have been made.  They seem to have developed a strong track record in the city for helping individuals to recognise and develop their own potential.  They have developed a large number of ‘facilitators’ in the city who have worked with both children and parents in many of the secondary schools throughout the city as well as with young people and adults in some of our most deprived communities.

They may have an important part to play in the enterprise agenda in the city.

Filed Under: enterprise, entrepreneurship, management, Uncategorized Tagged With: barriers, community, development, enterprise, entrepreneurship, management, professional development, strategy, Uncategorized

The Fine Art of Progress

July 8, 2008 by admin

I get fired up about management because it the best tool for helping both organisations and the people that work in them to make progress.

Outstanding managers are able to facilitate the progress of both the individual and the organisation and to connect these in a way that results in win/wins for both.

They do this by:

  • regularly creating time and space to allow people to understand what progress looks and feels like right now – for them and for the organisation
  • building a consensus around the ‘direction(s) in which progress lies’
  • enabling people to make things happen in pursuit of progress – they promote a ‘bias for action’
  • by building the skills and confidence of people to act creatively and pro-actively in pursuit of progress within the mission, vision and values of the organisation.

One of the greatest opportunities for performance improvement is to take more time to explore these questions about progress in some depth and then to link them to immediate next steps – practical things that individuals and groups can do to close the gap between where we are now and where we want to be.  And this is what Brilliant 121s are all about.

Filed Under: Leadership, management Tagged With: 121s, change, decision making, Leadership, management, one to ones, performance improvement, performance management, practical, progressive, strategy, time management, Values, values

And Peter’s Rewards…

July 3, 2008 by admin

To enjoy this in its full glory make sure you checked out the previous post on The Motivation Problem first.

[youtube=http://www.youtube.com/watch?v=zqjQDP9KX6E]

Filed Under: Leadership, management, Uncategorized Tagged With: communication, decision making, Leadership, learning, management, performance improvement, performance management, time management, Uncategorized

Sue Wiley on Why and How PMN Works for Her

July 1, 2008 by admin

Renew Banner

Sue Wylie is the office manager at re’new in Leeds.

She has attended four PMN workshops and has used much of what we have covered in her work.  In this podcast she talks about PMN and how it works for her.

Sue explains why;

  • she thought she would never have enough time for 121s – but now would not be without them, and
  • how 121s actually save her time and avoid interruptions in her working day
  • how the principles and practices have driven progress in her team
  • the impact that 121s with her manager have had in her

You can listen to the podcast here.

Enjoy!

Many thanks Sue!

If you have attended PMN training and benefitted from it, and would like to make a podcast with me – just let me know!  You could become an iTunes star!

Filed Under: Leadership, management Tagged With: 121s, change, communication, feedback, Leadership, learning, management, marketing, one to ones, performance improvement, performance management, practical, progressive, talent, talent management, Teamwork, third sector

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