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Management and the Start Up

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I work with businesses and organisations at all stages of the life-cycle. Pre-starts, start-ups and mature businesses.

I often see management DNA develop in the start-up phase and it is seldom a pretty site. Habits and relationships are set early and become very difficult to shake off. This is largely because of the mindset of the original founder of the business:

  • This is their baby;
  • They know how they want it to develop;
  • They have exacting standards.

Consequently their management style can be brusque, directive, bruising and ultimately damaging to the long term growth of the business.

Ideally I get to work with a business pre-start and ensure that the entrepreneurs builds their management team BEFORE the business plan is developed. This way all members of the team can own the plan and a more open and collaborative management DNA can be established from the start.

However this is pretty rare.

More usually I am working with an owner manager who has already established a pretty controlling management style. Helping them to see a different way of running the business is tough enough.

Coaching them to make it happen is even tougher.

Often it takes a real shock to the business and the entrepreneur to make them realise that something has to change.  This ‘shock’ can be bankruptcy, divorce or a significant health issue.

But sometimes that is what it takes before the need to change is fully recognised.

Enterprise Hub or Duck Farm?

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I visited a really great community centre recently.  Busy, friendly, homespun, clearly doing great work in and with the community. We were using several rooms, one of which was called the ‘Enterprise Hub’.  It was spotlessly clean, airy, spacious and well furnished, just like every other room in the building.  But for the life of me I could not work out what made it an ‘Enterprise Hub’.  It was not set up for hot desking, there were no PCs, no mail boxes, none of the usual paraphernalia…

So I asked the centre manager about the Enterprise Hub.  The answer surprised me – but it shouldn’t have done.  They were looking for cash to modernise and re-decorate the room and in conversation with the local authority it become clear that the only budget with cash available was in ‘Enterprise’.

‘They said if we called it an Enterprise Hub we could have the cash.’

I love the way this demonstrates the inherent enterprise of the community centre management team in tracking down the cash that they need to ‘get the job done’.  I am less impressed  by what it says about some investments in ‘enterprise’.  I can just imagine the report to the councillors about the new enterprise hub…

I remember a colleague saying to me at the launch of a major enterprise initiative,

‘The problem is that many of the people in this room don’t really understand enterprise.  They don’t live it and breathe it.  If the Government was announcing a major initiative to invest in duck farming, because an economist had said THAT is the future of the UK economy, many of these same people would be in the room, nodding sagely, and would run home to invent new policies to encourage duck farming’.

Dock Street Market – and the role of the Leeds communities

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I went to a very wonderful opening for Dock Street Market last Friday.  It used to be a decent enough shop that had many fans and reportedly turned over a million a year.  But still it could not survive.

Now the shop has been taken over by a number of local artisan producers and entrepreneurs, all of whom offer a phenomenal product.  We have fish and chips reinvented by the wonderful Fish &, excellent north Italian coffee and more from Bottega Milanese, superb breads from the Riverside Sourdough Bakery and more.  The people behind these businesses are phenomenally hard working and focussed on quality, service and value.  They are doing their bit to make the collaborative project a success.

But my interest is in the role of the rest of us.  The fine citizens of Leeds.  Of the 700 000 plus people that live in the city, my guess is that the vast majority will not even know that the Dock St Market exists.  They are ‘strangers’ to the market.  Perhaps 10 ooo or so are aware of the market and certainly a couple of hundred rocked up at the opening last week.  These constitute ‘prospects’.  People who know the market exists and may become customers.

But customers so far, by definition, are a smaller group.  Having only just opened not many of us have had the chance to spend our cash in Dock Street Market yet….

A large part of the success of the market will depend on the rate at which strangers are turned in to prospects, prospects are turned into customers, and customers are turned into loyal supporters of the brand.

Historically this process of marketing and sales would be down to the entrepreneurs.  This is their job.  But I am interested in the role of the rest of us.  Those who are already prospects and customers, and our ability to help in the sales and marketing process.   Our power to influence others to check out and support the development of the great independent traders  in Dock Street Market.

Because the ability of a community to support great business is perhaps as important in developing an enterprise culture as the development of the entrepreneur.

Social media has amplified the voice of the prospect and the customer.  It can help to reach the strangers.  As can word of mouth strategies based on good quality referrals and introductions.

So of course let us keep giving the entrepreneurs the training and skills that they need.  But let us also consider how we can equip the rest of us to properly support businesses in our community.

Good luck to all behind the Dock St Market venture.  And let’s see just how much the rest of us can do to really support the kind of independent, artisan based businesses that many of us say we want to see thriving in Leeds.

You can find Dock St just south of the river.  It is well worth checking out!

More on Dock Street Market. And More…from Bronchia

The E in LEP is for ENTERPRISE

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Not Economic.

Not Entrepreneurial.

ENTERPRISE.

If LEPs really focused on encouraging enterprise rather than economic growth how would things change?

If LEPs looked at how they create a culture where enterprise (the ability to act boldly in pursuit of progress) was the norm rather than the exception, a mass participation sport, something that was seen as cool and for everyone, not just those smart ‘entrepreneurial types in suits’ what sorts of things would they be doing?

How would our communities change?

What would happen to our economy?