realisedevelopment.net

Just another WordPress site

The Creative Entrepreneur – WOW

by

Good networking event last night hosted by WYLLN, bmedia and nti.

Explored a couple of questions:

  • In a fast-moving industry dominated by freelancers and SMEs, what does ‘Leadership & Management’ really mean?
  • Why is it important?

More prosaically put – why are so many creative/digital businesses poor at establishing basic business processes, managing other creatives and getting paid?

My opinion?

It is because we (the business support industry) insist on training digitals and creatives (and every other entrepreneur) that they have to do all this stuff if they are going to be successful in business.

And this is, frankly, nonsense.

It damages people.

It distorts them from their true purpose.

The challenge is being comfortable with who you are, what you want to become and what you want to spend your time doing.  Enterprise is a long term process of becoming, of exploring and realising potential.  And then finding people you can work with to do the rest.  It is about negotiating your self interest and building the right team.  All really successful business are team starts.

Why don’t we teach this?

  1. Find out what you love.  What you really love. Something that will keep you engaged for years while you strive for mastery and excellence.
  2. Get really good at it and keep getting better.  Specialise.
  3. Understand the importance of other things that you do not love.  Learn to respect and value them.  If you are a creative/digerati this is likely to be management, sales and marketing. (Most creatives and digitals have spent many hours over many years working alone honing their craft.  They tend to be introverted and uncomfortable with conflict.  Hence the aversion to management, sales and marketing.)
  4. Find other people who love doing the bits you hate.  Form a team.  A strong team. Form it with care. Take your time.  Unpicking the wrong team can be very expensive.
  5. Collaborate on developing a vision and an action plan for the business.
  6. Act – act often.
  7. Reflect and learn.

Simple.

DO NOT TRY TO DO IT ALL.  You will build a mediocre business.  You will find yourself falling out of love with large parts of it.

Dave Pannell from the Design Mechanics recognised that he would perhaps never have been a really great graphic artist (I think I heard you say that Dave).  And my guess is that this freed him up to run a great design business.  His job is to work on the business as it grows and to spend less time working in it.

Liz Cable from Reach Further is building an agile team of freelancers and employees covering all the main bases.  Balancing the demands of MD/entrepreneur working on the business, and passionate digerati working in the business is already a challenge.  Being  1.4 of an FTE is not sustainable.

I suspect that Liz will either have to spend more time in the MD role or find someone the team trusts to take this on, freeing her up to surf the wave of technology and its application to building better businesses.  Or she may find a way of balancing the two.  However if the growth plans she outlined are to be realised I suspect a decision one way or another will be required before too long.

You see the real job of the entrepreneur is to manage the art of becoming.  It is about the emergence of identity; building a life and a living – not the development of cash flow forecasts or the ticking of boxes on a competence framework.  And when we take this seriously we will develop much more powerful and engaging process for enterprise education and build more powerful, sustainable and great businesses.

We must remember that the Latin root of educate is ‘to lead out’.   Our job is to facilitate the emergence of identity – not to pour in the trivia of business skills.

18 tips for Better Partnership Working

by

I have just completed a 2 day workshop with a great group of partnership managers.  Here is what I learned!

  1. Get really clear and comfortable about your self interest. Your personal  reaction to the opportunities and possibilities offered in your role.
  2. Communicate this powerfully in language that the recipient will understand and value.
  3. Develop your professional self interest – the overlap between your individual/personal and professional/organisational response to what REALLY matters.
  4. Build your power to influence what really matters through investing in person to person relationships. Invest in a series of 121s. Share what really matters to you. Be clear on how they will perceive you.
  5. Use the allies/opponents/adversaries/fencesitters/bedfellows model to help you structure this.
  6. Become power hungry (why wouldn’t you want power to make what you believe in happen? Don’t leave power for the bad guys of this world to grab!)
  7. Building a powerful coalition around your ideas inside the business is as important as building one externally.
  8. Know your reputation – find ways to find what people REALLY think of you and your agenda – but are too polite to say!
  9. Don’t be busy fools. Work on the most powerful relationships. That is the relationships that give you the most power – this has little or nothing to do with the ‘authority’ power of the other party. Think leverage. Think goals.
  10. Think ‘enlightened self interest‘  and here.
  11. Ring fence thinking time – 2 lots of 90 minutes a week – to develop your agenda – rather than respond to the needs and agendas of others. This will increase your sense of control and reduce your levels of stress – as well as making you much more effective and creative. GUARANTEED.
  12. Agree on the ends.   Be different, challenging, creative and risky when it comes to the means. You don’t always have to play by the rules. Think Mandela.
  13. If you play by the rules of bureaucracy it will find ways of stifling change.
  14. Don’t let years of socialisation in being helpful and humble result in you being a selfless partner. Nobody wants to partner with Uriah Heep – but they may just take everything you have.
  15. Resist the safety of bureaucracy – maintenance, safety, dependency (external locus of control).
  16. Pursue the entrepreneurial way – greatness, courage and autonomy (internal locus of control).
  17. Don’t waste too much time and energy on the difficult people. Invest it in those who share your self interest – life is just better that way.
  18. Always take your own chalk and be cautious in your selection of cues….(this is not a mystical metaphor – just a statement of fact).

Anything I have missed?

Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.

Carl Jung

Food for Thought for Brokers

by

The problem with being a helpful, efficient but largely anonymous middleman is pretty obvious. Someone can come along who is cheaper, faster and more efficient. And that someone might be the customer aided by a computer.

Seth Godin

Seth goes on to argue that if you are to thrive in the modern age as a broker you need to bring to the table:

  • Trust
  • Judgement and
  • Taste

Does you supplier matching service major on these?

More on 121s

by

The real pupose of 121s is to build a relationship.

An honest, robust, respectful constructive relationship.

This takes time, effort, curiosity, courage, honesty and a degree of self disclosure.

An effective relationship helps us to understand self interest.  Ours and the self interest of each and every team member.

Once self interest is understood we are in a position to make agreements that work for all parties – to establish win wins.

It allows us to provide support, encouragement, development and opportunities that helps others become much more powerful and effective in their work.

“Raising someone up does not reduce your stature-it exalts you in ways you have to experience to believe.”

Ken Blanchard