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What Can You Learn from Netflix Culture?

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[slideshare id=1798664&doc=culture9-090801103430-phpapp02]

There is some great content here, but then there should be in a 128 slide deck!  This is not to be presented, but read.  And thought about.

Look at how this information is communicated.

Performance on this in the private sector is often poor.

Performance in public and third sectors is usually worse, in my experience, because the disconnect between espoused values and reality is often wider.

In very small businesses it is not a big issue.  But as things scale up, as middle managers and team leaders start to appear this type of issue can become ‘make or break’.

Everyone is clear on what works at Netflix.  Employees, customers and shareholders.

  • How do you communicate about culture?
  • Do words and actions match up in your organisation?
  • What can you do to improve things?

Kurt Cobain and MC Hammer as Enterprise Gurus

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In a week when Dragon’s Den has returned to our screen portraying a particular take on entrepreneurship I htink that we can get fresh inspiration for entrepreneurial good practice from less mainstream reference points.  Here are a couple of examples from the music industry.

Nirvana are not the usual reference point when considering characteristics of the successful entrepreneurial start up, but this post teaches some valuable lessons:

http://lateralaction.com/articles/kurt-cobain-startup-success/

I also love this podcast where rappers and other ‘street’ musicians talk with Stanford University about the impact of the internet on their business models – featuring 80s legend MC Hammer and Quincy Jones III

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2047

Thanks to Hope&Social’s own @edhombre for pointing me at the Cobain piece. Hope & Social are finding their own ways to build customer loyalty and make a living (and fun lives) from the music industry without having to sell tons of bytes.

Progress School in Leeds

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Just about to embark on a new venture in Leeds called Progress School, providing pay what you can professional and personal development.  Progress School offers:

  • A confidential and supportive environment in which to plan your personal and professional development
  • Time to develop a vision for the ‘ideal you’ and to learn more about the ‘real you’ – how you are perceived by others
  • Recognition of strengths and gaps – those potentials that you have not yet fully realised
  • A learning agenda – identify what you need to learn and how you are going to learn it to bridge the gap between ‘real’ and ‘ideal’
  • Access to a network of fellow Progress School members who will commit to helping you learn
  • A chance to experiment – to try out new behaviours and skills – to see if they work for you
  • Develop new practices that help you make progress

Progress School is designed to offer you a flexible process to support your development.  The more you attend the more you are likely to get from it – but there is no curriculum to follow – just a process of reflection and action to engage with.

Interested?  Book Your Place…Now

Prices start from free….

Making Social Marketing Work – 29th July Leeds

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This practical workshop will introduce you to the theory and practice of social marketing – how to use marketing techniques to achieve specific behavioural goals designed to lead to social good.

Whether you are trying to promote healthy lifestyles, encourage people back into work or to start a business, get back into education, or engage in a campaign, an understanding of social marketing can help you to:

  • find new people who want to work on your agenda
  • support them on their journey to make real change happen
  • get the right people at the right events at the right time

What Will You Learn?

You will learn how to:

  • Develop marketing collateral (leaflets, posters and websites) that might just work
  • Use the media effectively – PR and role models that work
  • Build ‘Word of Mouth’ strategies and referral networks
  • Work with ‘gatekeepers’ to ‘gain entry‘
  • Manage introductions in the community

The day will involve some theory and explore a number of examples of good and not so good social marketing campaigns.  Participants will have the opportunity to apply what they learn to a real campaign of their own.

Agenda

What is social marketing and how can I use it?

What behaviours are we trying to promote?

Using Segmentation to Increase Impact

Eating an Elephant – bite sized chunks….

Social Marketing Tools – with a focus on emerging social media (twitter, facebook, wikis etc)

The Role of Traditional Marketing and PR

Developing a Social Marketing Campaign (making a start)

Marketing through Relationships and Networks

Find out more and book your space – http://socialmarketingworks.eventbrite.com